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SBJ/Feb. 10-16, 2014/In Depth
The marketers speak: Growth categories and the best activations
Published February 10, 2014, Page 15
From digital activations to using athletes as social media brand ambassadors, those are some of the trends sports marketers are watching. They also have their eye on the gaming space, technology, content and health and wellness. To take the pulse of the sports marketing business, SportsBu...