Temple’s rights go to Learfield ACC, Food Lion add twist to tourney Answering Final Four capacity questions College football sees rise at gate GM, Mercedes buy into Pac-12 shows For Nelligan, Learfield delivers ND renovation goes beyond athletics CFP inks hospitality deals FSU's Wilcox weathers 'surreal' year Dinner leads Jenkins into college space
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SBJ/Feb. 10-16, 2014/Colleges
For Nelligan, Learfield delivers the right deal
Published February 10, 2014, Page 4
In a college sports marketing industry dominated by two power players — Learfield Sports and IMG College — T.J. Nelligan discovered his niche. He figured out a way that the New Jersey-based agency he founded in 1999 could make money by marketing the smaller schools. While Le...