50 Most Influential: Dick Costolo
CHANGE FROM 2012: NEWCOMER
To many, this ranking will seem high. But every sports league, network and sponsor is trying to figure out a strategy around Twitter’s powerful platform, putting Costolo in a very powerful position. The NFL’s far-reaching pact with Twitter that was announced in September is one every other league is looking to as a revenue generator and audience driver. Costolo has positioned the company as an ally and advocate of sports and has methodically built out his sports group to help properties, teams and organizations build audience.