50 Most Influential: Sean Bratches
rich arden / espn
Executive Vice President,
Sales and Marketing
CHANGE FROM 2012: -9
The executive who oversees all revenue that comes into the biggest media company there is, Bratches has led ESPN’s efforts to sell across all of the company’s platforms. It’s no surprise that more than 80 percent of ESPN’s sales involve more than one platform.
Abe Madkour & John Ourand on the selection of Fox's Randy Freer and Eric Shanks over ESPN's John Skipper as No. 1 on this year's list.