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Volume 21 No. 1
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Reader Survey: Motorsports

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Face of NASCAR:

Jimmie Johnson 46.0%
Dale Earnhardt Jr. 23.0%
Jeff Gordon 7.0%

Responses 686

NASCAR’s new TV deal with Fox and NBC will:

Help ratings and viewership 47.7%
Have no effect on ratings and viewership 39.1%
Hurt ratings and viewership 5.3%

Responses 854

The new, NASCAR-owned and controlled has been:

A success 18.7%
A work in progress 35.8%
A failure 4.8%

Responses 846

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Grade how NASCAR Chairman Brian France handled this year’s race manipulation scandal:

A 24.5%
B 28.3%
C 34.0%
D 9.0%
E 4.2%

Responses 812

Form of open-wheel racing that has the better growth potential in the U.S.:

Formula One 45.2%
IndyCar 30.4%

Responses 823

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Sponsors that do the best job activating around NASCAR:

Sprint 32.4% 23.3%
Coca-Cola 22.8%
Lowe’s 19.6%

Note: Respondents could select three.

Responses 812