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Volume 21 No. 2
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Reader Survey: MLB

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Most effective MLB team owner:

John Henry/Tom Werner
(Boston Red Sox)
William DeWitt Jr.
(St. Louis Cardinals)
Guggenheim Baseball Management
(Los Angeles Dodgers)

Responses 1,133

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Least effective MLB team owner:

Jeffrey Loria
(Miami Marlins)
Fred Wilpon
(New York Mets)
Jim Crane
(Houston Astros)

Responses 1,087

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Sponsors that do the best job activating around MLB:

Anheuser-Busch 60.4%
Chevrolet 33.8%
MasterCard 31.6%
Bank of America 18.8%

Note: Respondents could select three.

Responses 1,105

MLB team that has shown the most innovation in its business practices in the past five years:

San Francisco Giants 20.6%
Boston Red Sox 16.5%
Los Angeles Dodgers 12.5%

Responses 1,041

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If MLB were a stock, would you buy, sell or hold?

Buy 28.8%
Sell 24.0%
Hold 47.2%

Responses 1,136

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The face of MLB:

Derek Jeter 20.0%
Mike Trout 13.0%
David Ortiz 12.0%
Miguel Cabrera 11.0%
Bryce Harper 10.0%
Alex Rodriguez 6.0%

Responses 961