Grey Goose signs 3-year deal as PGA Tour partner
Grey Goose vodka, a French brand with a substantial footprint in golf, has signed a three-year agreement to become an official marketing partner with the PGA Tour.
Grey Goose is a longtime title sponsor of the “19th Hole” talk show on Golf Channel, and it sponsors golfer Matt Kuchar as the brand’s golf ambassador.
The official marketing partnership with the tour “will enable us to have a deeper level of engagement” with golf fans, said Shane Graber, vice president and managing director for the brand.
Grey Goose will have brand positioning at all PGA Tour-owned and operated golf facilities, and the vodka will be highlighted at client functions and select tour events. In addition, Grey Goose will be featured in the PGA Tour-branded restaurants inside airports — the PGA Tour Grills.
Among the ad buys to which Grey Goose has committed are PGATour.com, “Inside the PGA Tour” on Golf Channel, and network specials produced by PGA Tour Entertainment.