The NBA's Silver years
■ Adam Silver hired as special assistant to the commissioner.
■ NBA.com debuts.
■ The NBA becomes the first league to launch its own network, NBA.com TV (now NBA TV).
■ NBA Entertainment and NBA Properties are reorganized, with the operations of the two companies combined under Silver.
■ The NBA reaches six-year deals, totaling $4.6 billion, with ABC/ESPN and AOL Time Warner to televise games beginning with the 2002-03 season.
■ Silver assumes oversight of the league’s team marketing services division following the departure of senior vice president Bernie Mullin.
■ NBA Board of Governors approves Silver as NBA deputy commissioner and chief operating officer.
■ The NBA agrees to eight-year, $7.5 billion media rights renewals with Turner and ESPN/ABC.
■ Turner and the NBA announce a partnership through which the companies will jointly manage the NBA’s digital businesses from the 2008-09 season through the 2015-16 season.
■ Beginning this season, the league allows teams to sell ads on their practice jerseys.
■ NBA TV increases its distribution to more than 45 million homes with carriage deals with Cablevision, Time Warner Cable and Dish Network.
■ The NBA institutes a lockout on July 1. In December, the owners and players ratify a new labor agreement, ending the 161-day lockout.
■ Commissioner David Stern says he will recommend Silver to succeed him as commissioner when he retires.
■ Google agrees to pay the NBA a rights fee in the low six figures to stream 350 NBA D-League games.
■ The NBA and SAP AG launch NBA.com/Stats, providing comprehensive league statistics.
Source: SportsBusiness Journal research