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Volume 21 No. 2
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The NBA's Silver years

Adam Silver hired as special assistant to the commissioner.

1995 debuts.

The NBA becomes the first league to launch its own network, TV (now NBA TV).

NBA Entertainment and NBA Properties are reorganized, with the operations of the two companies combined under Silver.

The NBA reaches six-year deals, totaling $4.6 billion, with ABC/ESPN and AOL Time Warner to televise games beginning with the 2002-03 season.

Silver assumes oversight of the league’s team marketing services division following the departure of senior vice president Bernie Mullin.

NBA Board of Governors approves Silver as NBA deputy commissioner and chief operating officer.
The NBA agrees to eight-year, $7.5 billion media rights renewals with Turner and ESPN/ABC.

Turner and the NBA announce a partnership through which the companies will jointly manage the NBA’s digital businesses from the 2008-09 season through the 2015-16 season.

Beginning this season, the league allows teams to sell ads on their practice jerseys.
NBA TV increases its distribution to more than 45 million homes with carriage deals with Cablevision, Time Warner Cable and Dish Network.

The NBA institutes a lockout on July 1. In December, the owners and players ratify a new labor agreement, ending the 161-day lockout.

Commissioner David Stern says he will recommend Silver to succeed him as commissioner when he retires.
Google agrees to pay the NBA a rights fee in the low six figures to stream 350 NBA D-League games.

The NBA and SAP AG launch, providing comprehensive league statistics.

Source: SportsBusiness Journal research