Group Created with Sketch.
Volume 21 No. 5
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Faces and Places

Marketing plans and active brands were on the agenda at the CSE Sports Marketing Symposium on Oct. 2-3 at Crowne Plaza Times Square in New York City. Topping off the events was the Social Media & Sports Series, a half-day program covering social media, technology and more.


Wendy Clark, SVP of Coca-Cola Co.’s Global Sparkling Brand Center, shared five lessons of activation (and turned each one into a hashtag). NBC Sports Group Chairman Mark Lazarus (below) addressed a raft of topics in a rapid-fire one-on-one, including Sochi and the Premier League.

Brett Yormark of the Brooklyn Nets and Barclays Center, and CSE’s Lonnie Cooper

Al Kelly of the 2014 Super Bowl host committee, PepsiCo’s Adam Harter and the NFL’s Frank Supovitz (below) discussed the New York/New Jersey Super Bowl.

Producer Ali Bell, director Ivan Reitman and the NFL’s Tracy Perlman discussed the 2014 release “Draft Day.”

J.B. Bernstein gave some insight into the coming film “Million Dollar Arm.”

“Million Dollar Arm” producer Mark Ciardi, a veteran of sports films

WWE’s The Miz made an appearance during Wednesday’s networking reception.

Meeting and greeting during networking time (from left): LockerDome’s Keith Cutler and Scout Sports & Entertainment’s Michael Neuman and Dan Parise.

Bridgestone Americas’ Leslie Wilhite, MillerCoors’ Marques Jackson and Learfield Sports’ Joe Ferreira

CSE’s Doug Manning and Gillette/P&G’s Greg Via

Nickelodeon Networks’ Anthony DiCosmo and CSE’s Adrian Williams

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.