Assessment of NFL video boards
Seahawks at Panthers, Sept. 8
Bank of America Stadium
|Carolina’s video boards fail to measure up to newer, bigger boards elsewhere
Buccaneers at Jets, Sept. 8
|Big boards populate corners at MetLife Stadium.
Bengals at Bears, Sept. 8
They have good video quality on both boards in each end zone, with heavy use of replays. Video programming began 50 minutes before game time with player warmups. Limited but effective use of fan cams, blended with statistics. Balanced audio. Most video content was sponsored, but it was not a distraction in the presentation. Replays were shown after almost every play, with a crawl explaining the action, who carried the ball, made the tackle, etc. This was a good add-on and helped fans follow the action. Overall, the video board is not overwhelming in the game presentation. The overall content is as much informative as entertaining, with a good variety ranging from statistics to fan cams.
Eagles at Redskins, Sept. 9
Video quality was fine. No noticeable hiccups from the main video boards behind each end zone. The LED boards that ringed the stadium appeared to be extremely high quality. There were some highlight packages, all involving the Redskins. Some commercials. Some crowd shots. The content did not get repetitive. There didn’t seem to be too much of it to start with, and no spots were particularly memorable. This appears to be a missed opportunity to me.
Jets at Patriots, Sept. 12
The quality of the board is very good. It generally shows continuous game action, with cheerleaders and crowd shots during breaks. It was a bit too much on the crowd and could use some original content.
Chargers at Eagles, Sept. 15
Lincoln Financial Field
|The Eagles offered a clear look at the scores.
Browns at Ravens, Sept. 15
M&T Bank Stadium
The quality of the video was good, except during booth reviews and NFL RedZone highlights, when sponsor messages would appear on screen, thereby shrinking the picture. I didn’t find any of the content to be too repetitive. Some, like spots for Under Armour and Ford, were meant to be repetitive. But overall, the board was complementary to the game. It showed live video of plays, and sometimes I watched the board instead of the on-field action.
Rams at Falcons, Sept. 15
The video boards are huge and easy to see, especially since there’s no glare from the sun. The content was mostly predictable and not unlike what I had seen the week before at the Panthers’ opener. Lots of random fan shots, players walking through the tunnel and onto the field, as well as the occasional promotion. During the early pregame, the video board urged fans to tag their photos from Instagram with #STLatATL. The hashtag flashed on and off the video board so fast, I bet it was hard for most people to memorize it. Photos with that hashtag designation were put on the board, but they typically ran eight to 10 photos at a time, making them hard to see.
The one video that got the crowd fired up the most came just before kickoff. The Falcons’ motto is “Rise Up” and just before the game starts, Samuel L. Jackson stars in a video short as a preacher in front of a large choir. With Jackson preaching and the choir singing, the crowd reaches a crescendo just as the kicker’s foot connects with the ball. Once the game started, the huge video boards were a great place to follow the action. Each play was followed by at least one replay, and often more. Nearly all of the replays were from multiple field levels.
Broncos at Giants, Sept. 15
The board quality is excellent, though the audio wasn’t that clear. The content was fairly tame — the game, some prompts, some players, fan shots and that’s about it. The Giants are about the game, little else. They will use replay and show the game on video boards, but that’s about it. I was happy they did not bombard me with ads.