Working up the crowd in St. Louis
Edward Jones Dome, which opened in 1995, is lacking some of the amenities of the newer NFL stadiums. It does have a video board in each end zone — one of them wide enough for video and constant updates of scores and fantasy stats. The other, smaller one just shows video.
|The Rams’ big end zone video board kept fans plugged in, thanks to Scott Brooks (below) and staff.
The Rams also did a good job of replaying all important plays, whether they were good or bad for the home team. In most cases, multiple angles were provided.
Fans were able to see that a late hit by a Rams
Later, with 9:04 left in the game and the Rams having tied the score at 24, the St. Louis game presentation crew went to its version of a classic bit. You got it: They queued up a video mash-up of inspirational clips from “Gladiator,” “Hoosiers” and “Remember the Titans” — with snippets of “Animal House” and “Slap Shot” thrown in for laughs — to fire up the crowd. It’s an old bit seen in virtually every stadium, for every sport.
But you know what? It worked. Final score: Rams 27, Cardinals 24.
Of course, maybe the pumped-up crowd helped, maybe it didn’t. How do you gauge something like that? But facts are facts. The fans grew louder from the start of the video to the end of it, and stayed that way until the game ended, loving every second of it.
So whether real or not, the crowd walked away feeling like they were a part of the victory. That makes people want to come back, and that’s a good thing.