MLB
Sponsor Partner since
Aquafina (PepsiCo) 1997
Bank of America 2004
Bayer Advanced Aspirin, One A Day and Alka-Seltzer (Bayer) 2008
Budweiser (Anheuser-Busch) 1980
Chevrolet (General Motors) 2005
Firestone 2010
Frito-Lay (PepsiCo) 2006
Gatorade (PepsiCo) 1990
Gillette (Procter & Gamble) 1939
Head & Shoulders (Procter & Gamble) 2011
Kellogg’s 2013
Lipton (PepsiCo) 2013
MasterCard 1997
Nike 1998
Pepsi-Cola 1997
Scotts 2010
Sirius XM 2005
T-Mobile 2013
Taco Bell 2004
MLS
Sponsor Partner since
Adidas 1996
Allstate 2011
AT&T 2009
Bimbo Bakeries 2011
Budweiser 1996
Castrol 2010
Continental Tire 2010
EA Sports 2012
El Jimador Tequila 2011
Gatorade (PepsiCo) 2003
Home Depot 2008
Jeld-Wen 2011
Makita Tools 2008
Microsoft (Xbox) 2008
Microsoft (Windows) 2013
Panasonic 2003
PepsiCo (Pepsi, Aquafina) 1996
Quaker (PepsiCo) 2012
Red Bull 2008
USA Today Sports Images 2013
Visa 2007
Volkswagen 2008
Wells Fargo 2013
NASCAR
Sponsor Partner since
3M 1999
Axalta 1998
Bank of America 2007
Camping World 2008
Canadian Tire 2007
Chevrolet 2000
Coca-Cola (Coca-Cola, Dasani, Nos, Powerade) 1998
Coors Light (MillerCoors) 2008
Drive4COPD 2010
Duralast 2013
Exide 1997
FDP 2013
Featherlite 2001
Ford 2001
Freescale 2011
Freightliner 2006
Goodyear 2000
Growth Energy 2010
Head & Shoulders, Old Spice (Procter & Gamble) 2002
Hewlett-Packard 2013
K&N 2011
Mars (M&M’s, Combos, Pedigree, Snickers) 1999
McLaren Electronics Systems 2011
Mobil 1 (ExxonMobil Lubricants) 2003
Nabisco (Kraft) 2000
National Corn Growers Association 2011
Nationwide Insurance 2008
New Holland 2012
Prevost 2013
Safety-Kleen 2004
Sherwin-Williams 2013
Sirius XM 2007
Sprint 2004
Sunoco 2004
Toyota 2003
Unilever (Breyers, Hellmann’s, Klondike, Ragu) 2008
UPS 2000
Visa 1999
Whelen 2004
NBA
Sponsor Partner since
2K Sports 2012
Adidas 2002
American Express 2010
Budweiser (Anheuser-Busch) 1998
AutoTrader.com 2007
BBVA 2010
Cisco 2007
Coca-Cola (Sprite) 1986
Kia Motors 2007
Nike 1992
Gatorade (PepsiCo) 1984
SAP 2012
Spalding 2005
Sprint 2011
State Farm 2010
Taco Bell 2009
Note: Full marketing partners through the end of the 2012-13 season.
NFL
Sponsor Partner since
Anheuser-Busch 2011
Barclays 2010
Bose 2011
Bridgestone 2007
Campbell’s Soup 1998
Castrol 2010
Dairy Management 2003
FedEx 2000
Frito-Lay (PepsiCo) 2000
Gatorade (PepsiCo) 1983
General Motors 2001
Lenovo 2012
Marriott 2011
Mars 2002
McDonald’s 2012
Microsoft (Windows, Surface) 2013
Microsoft (Xbox) 2011
NetApp 2013
Papa John’s 2010
Pepsi 2002
PepsiCo (Aquafina, Quaker, Tropicana) 2012
Procter & Gamble (Cover Girl, Duracell, Gillette, Head & Shoulders, Old Spice, Tide, Vicks) 2009
SAP 2012
USAA 2011
Verizon 2010
Visa 1995
NHL
Sponsor Partner since
Anco Wipers 2013
PepsiCo (Aquafina, Frito-Lay, Gatorade) 2006
Bell Mobility^ 2009
Bridgestone 2007
Canadian Tire^ 2010
Cisco 2008
Compuware 2009
Discover* 2010
Enterprise Rent-A-Car 2010
Geico* 2010
Hershey^ 2009
Honda* 2009
Kraft 1989
Las Vegas Convention & Visitors Authority 2009
McDonald’s* 2007
MillerCoors/Molson 2011
Mondelez 2012
Reebok 2003
Scotiabank^ 2007
Sirius XM 2007
Starwood Hotels and Resorts 2009
Ticketmaster 2008
Tim Hortons^ 2010
Verizon* 2006
Visa^ 2008
York (Johnson Controls) 2012
^ Canada only
* U.S. only
Source: The leagues
