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Volume 20 No. 42
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Amateur Athletic Union signs BeRecruited as official partner

Online recruiting destination BeRecruited has signed a multiyear partnership with the Amateur Athletic Union to be the organization’s official recruiting partner, the second major deal for San Francisco-based BeRecruited in less than three months.

BeRecruited will be integrated into registration for AAU events, appear on AAU Web pages, and be a recommended source of recruiting advice for AAU coaches, athletes and parents.

Financial terms were not disclosed, but the pact is based in part on a commission-based structure in which BeRecruited will pay AAU for each new member registering on the site as a result of AAU programs. The company seeks to connect non-elite high school athletes with college coaches and help them seek out athletic scholarships and financial aid.

BeRecruited earlier in July signed a similar deal with IMG Academy, IMG’s Florida-based development and training complex. BeRecruited’s registrant base of nearly 2 million people is about twice the level of two years ago.

“AAU has a long and proud history, and a particularly strong position in basketball and volleyball. This is another important platform we think will be very beneficial in driving increased registration and usage,” said Vishwas Prabhakara, BeRecruited chief executive.

The company, meanwhile, is due to release its first mobile application in the next several weeks.