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Volume 21 No. 2
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Game Changers: Pam Hollander

Hollander and her team at Allstate are big players on college campuses.
Corporate Partners
Pam Hollander
Allstate | Senior Director, Integrated Marketing Communications, Sponsorship Marketing

am Hollander didn’t anticipate that marketing would be her career when she graduated from Syracuse University in 1989. “I was an elementary education major,” Hollander said. “I was in what I thought would be my career path, but after graduating, [I] realized it wasn’t what I wanted to do.”

Hollander, instead, went on to get her first job as an assistant account executive at Chicago-based S&S Public Relations. She continued working along that public relations path until she came to Allstate in 2000, when her career would take a turn more toward marketing.

Since then, Hollander, who assumed her current role in 2003, has made quite a difference in Allstate’s marketing and brand awareness. The company’s highly visible Good Hands field goal net program in college football was spearheaded by Hollander. She was a driving force in pushing to make the idea a reality, and the number of participating schools has since grown from 20 in 2004 to 78 in 2013. Additionally, with Hollander, Allstate became title sponsor for the Sugar Bowl, formed a partnership with the American Football Coaches Association to honor top student athletes, and created the Allstate Tailgate Tour, which visits more than 40 college football games a season.

So while Hollander isn’t involved in education and schools the way she originally anticipated, she clearly has left her mark in the college space.

— Tara Baird

  • Person who had the biggest influence on your career in sports: Joe Tripodi (former CMO at Allstate, now at Cola-Cola). He had the foresight and sincere interest to see Allstate up on that stage.
  • Woman in sports business you’d most like to meet: Erin Andrews. She’s broken all the boundaries and achieved a true level of success. And she has a cool job.
  • Best advice you’ve received: If you can see yourself achieving it, you will.
  • The biggest challenge I face working in the sports business is …: Staying cutting-edge.
  • My vision of success is …: Loving what you get to do every day, and being surrounded by a really talented group of people.

“We’ve known each other for almost 10 years. She’s a terrific businesswoman; she’s smart, fair, open-minded. She pushes people to think outside the box, and she gives clear direction. She’s revolutionized sponsorship and branding with the Good Hands net campaign, and she’s made Allstate a name in college sports.”

— Lisa Murray | Executive vice president and chief marketing officer | Octagon