J
ennifer Hanley has been at Nationwide since 2007, but she’s been a player in the game of marketing since she was a teenager. Her first job, working at Rubbermaid, not only paid for her college education but also got her into her current line of work.
“I kind of started out in an employee-relations role. I put on company events and wrote the company newsletter,” Hanley said. “And then I got into a marketing role and never looked back.”
Hanley returned to Rubbermaid for a job after graduation. She proceeded from there to be a pivotal force in the marketing efforts of Mac Tools, Scotts Miracle-Gro and now Nationwide. In the last year, Nationwide launched its “Join the Nation” campaign, which Hanley says has greatly increased brand awareness. Hanley and her team also have maintained a large role in the sponsorship of NASCAR, including helping to bring the Nationwide Series to the Indianapolis Motor Speedway for the first time last year. “That was a big deal for us because that’s not too far from Columbus,” where Nationwide is headquartered, Hanley said.
— Tara Baird
“I’ve enjoyed working closely with Jennifer in her current role at Nationwide Insurance, and previously during her tenure with Scotts Miracle-Gro Co. It’s a testament to both her creativity and versatility that she has developed such successful marketing programs leveraging motorsports in such a short time for two companies with such different business models and marketing objectives.”
— Jack Roush | Co-owner | Roush Fenway Racing
