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Volume 20 No. 42
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Game Changers: Amy Brooks

A block of the original Maples Pavilion court evokes strong memories for the former Stanford basketball player.
Organizational Drivers
Amy Brooks
NBA | Senior Vice President, Team Marketing and Business Operations

my Brooks played basketball at Stanford, where she also earned her MBA — a skill-set combination that is paying big dividends for her work as an NBA senior vice president.

Brooks, who has worked in the league’s team marketing and business operations department for the past six years, was named head of the division this summer. The new role calls for her to manage some 40 employees who help drive business at all 30 NBA teams.

It’s a high-profile position, but Brooks can bank on her experience in taking over management of the department while putting her own stamp on the job.

“We are fortunate to have a great foundation in TMBO, and I’d like to double down on some areas like analytics and innovate in some new areas in the arena experience,” she said.

“We are fortunate to have teams that are eager to share best practices.”     

— John Lombardo

  • Crowning professional achievement: Recently being appointed head of the NBA’s TMBO department, a group of some of the brightest business minds in sports.
  • Biggest professional disappointment: Never being good enough to play in the WNBA.
  • Person who had the biggest influence on your career in sports: Stanford GSB professor George Foster, who taught me that data and analytics are the way to differentiate yourself in the sports marketing industry.
  • Best advice you’ve received: From my college coach, Tara VanDerveer: “Don’t make a million-dollar move and then take a nickel shot.” (i.e., It’s the final result that matters.)
  • What would you, at age 18, find surprising about the person you’ve become today?: I’d be surprised that two decades later I still don’t know how to cook. Just ask my kids.

“Amy is extraordinarily talented and driven and has a vast knowledge of our team business operations. From day one, she came with an extraordinary passion and she still comes with fresh and creative ideas.”

— Adam Silver | Deputy commissioner | NBA