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Volume 21 No. 1
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Legends to run USC concessions, premium dining

Southern Cal has selected Legends Hospitality to operate concessions and premium dining at the Los Angeles Memorial Coliseum and the Los Angeles Sports Arena, according to industry sources.

The two venues previously ran food in-house for many years.

Legends’ multiyear deal coincides with USC’s taking over management of the two facilities in late July after signing a 98-year lease with the Los Angeles Coliseum Commission. It also ties in with the opening of a Legends West Coast office under the supervision of Shervin Mirhashemi, the company’s new president and CEO.

Legends’ first official event is a Black Sabbath concert Sept. 3 at the sports arena. The first Trojans home football game is Sept. 7 against Washington State at the coliseum.

For Legends, the USC deal is its first college sports food contract. Legends is co-owned by the Dallas Cowboys, New York Yankees and the Checketts Partners Investment Fund.

— Don Muret