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Volume 20 No. 41
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Former NHL executive Horne joins IMG

IMG has hired former NHL Enterprises President Ed Horne to the new position of senior vice president of the Americas in its corporate consulting division.

Horne, a past SportsBusiness Journal Forty Under 40 award winner, will start work July 8 and report to David Abrutyn, IMG’s head of global consulting. In an intriguing twist, Abrutyn reported to Horne some years ago.

Horne worked at the NHL from 1994 to 2009; for seven of those years, he served as president of NHL Enterprises. Abrutyn was with the NHL from 1997 to ’99, when he left for IMG.

“We’re positioning ourselves for growth,” said Abrutyn, noting that IMG Consulting has 155 people, with 23 offices servicing clients in 55 countries. “You need a dynamic management team to do that, and getting Ed on board is a big part of that.”

Other recent staff additions include Valerie Tyson, who came in as vice president of digital and now works across IMG Consulting and the recently acquired Catalyst PR firm. Seb Smith, senior vice president and a longtime IMG executive, is now heading Catalyst’s European expansion efforts. Abrutyn said revenue from domestic and international consulting is now almost even.

“There’s room for growth among existing clients and through new business, and I’m looking forward to the challenge,’’ Horne said.

Since 2009, Horne has been a principal at Madison Avenue Sports and Entertainment, a media, sports and entertainment marketing firm in New York City that he helped found. Horne said the agency will continue to function. Prior to his NHL tenure, Horne held marketing jobs at the NFL, the former Clarion Marketing and advertising agency DMB&B.