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Volume 20 No. 42
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Soccer portal gets makeover in advance of World Cup

U.K.-based digital media outfit Perform has completed an extensive reworking of its global soccer portal in advance of next year’s World Cup in Brazil.

Among the changes are a new visual look developed with the aid of brand design consultant Elmwood, new fantasy and prediction-based games, reworked mobile applications, and enhanced social media integration. Improved live scoring and applications for connected TVs are also being developed.

While many of the changes had long been contemplated or were in various stages of development, the impending World Cup provided a push to pursue the changes now.

“A lot of activation among major FIFA partners is actually decided upon quite early on,” said Stefano D’Anna, Perform managing director of worldwide sales. “A lot of activation around this event traditionally has been done through the various local broadcasters, which can be quite cumbersome or even impossible for many brands. We’re trying to position ourselves as a central activation point for the entire world and all 32 competing teams.” competes with several other mainstream soccer portals, including ESPNFC and Perform bought in early 2011.