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Volume 21 No. 1
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Longtime Senior Bowl exec Hale to lead new football division at Headline Media Management

Headline Media Management, which manages broadcasters and television personalities, has launched a football division to represent NFL and college football coaches, NFL general managers, and other football executives, and has hired former Senior Bowl President Steve Hale to run it.

Hale, who left the Senior Bowl in March 2012 after running the college football showcase for 19 years, will work as senior vice president of football for Headline Media. He will represent coaches and executives in contract negotiations with colleges and NFL teams, as well as with media outlets.

Hale has already signed several clients, including former St. Louis Rams general manager and recently hired ESPN broadcaster Billy Devaney, as well as David Culley, assistant head coach and wide receivers coach of the Kansas City Chiefs.

In a telephone interview last week, Hale said he has signed other clients as well but declined to reveal them.

Lou Oppenheim, Headline Media CEO, said via email, “We did not have an existing ‘coaches division.’ We are launching a business with Steve Hale because he is as well-connected in football as anyone in the country due to his many years running the Senior Bowl.”

Hale, in his position with the Senior Bowl, developed relationships with college football coaches, NFL coaches and scouts, NFL agents, and players.

Before joining the Senior Bowl, he worked as an assistant coach or recruiting coordinator at several colleges and universities, including Clemson, Alabama, Louisiana-Lafayette, Southern Mississippi and his alma mater, East Carolina, where Hale was a safety during his playing days.

After leaving the Senior Bowl, “I took some time to look and see what I wanted to be a part of,” Hale said. “Knowing Headline Media Management, I had great respect for the company and the people. We talked about [the new position], and it seemed to be a comfortable fit.”

Hale lives in Mobile, Ala., and will work from there but will travel extensively.

Headline Media is based in New York and represents non-sports figures as well as sports on-air personalities and journalists. Clients include Chris Berman, Meredith Vieira, Savannah Guthrie, Mike Golic, Mike Greenberg, Wolf Blitzer and Rick Reilly.