IMG College is building a regional management structure to oversee its growing ticketing business.
With 24 school clients now using IMG Learfield Ticketing, the joint venture between IMG and Learfield Sports, the companies think now is the time to build a regional management team that provides support to the general managers at each school.
Utah State is the most recent school to sign with IMG Learfield Ticketing, while Colorado came on board earlier this year. Both schools have multimedia rights agreements with Learfield Sports.
Mark Dyer, IMG College’s chief innovation officer and senior vice president who oversees the ticketing business, said regional managers will be established for the West, Mid-Atlantic, Southeast and Northeast regions. IMG College has a similar regional approach to managing its multimedia rights properties.
Three of the regional managers for ticketing already have been hired, all from within.
n Chris Bain, who formerly ran the Temple property, will head up the Mid-Atlantic region and be based in Winston-Salem, N.C., where IMG College is headquartered.
n A.J. Arem, who previously ran the Tennessee property, will stay in Knoxville and look over the Southeast region.
n Matt Smith, the UNLV manager, will remain in Las Vegas and be in charge of the West.
The regional managers will report to Brad Sexton, the national sales director for ticketing.