MOST-VIEWED SPORTS TELECASTS ON BROADCAST TV
| 1 | 2/5 | Super Bowl XLVI: Giants-Patriots | NBC | 47.0 | 111,346 |
| 2 | 1/22 | AFC Championship: Patriots-Ravens | CBS | 30.6 | 57,635 |
| 3 | 1/22 | NFC Championship: Giants-49ers | Fox | 27.4 | 48,676 |
| 4 | 1/15 | NFC Divisional Playoff: Giants-Packers | Fox | 25.3 | 45,100 |
| 5 | 1/8 | AFC Wild Card: Broncos-Steelers | CBS | 24.0 | 42,371 |
| 6 | 7/27 | London Olympics: Opening ceremony | NBC | 21.0 | 40,651 |
| 7 | 7/31 | London Olympics: Night 5 | NBC | 21.0 | 38,719 |
| 8 | 8/2 | London Olympics: Night 7 | NBC | 21.8 | 36,799 |
| 9 | 7/29 | London Olympics: Night 3 | NBC | 21.1 | 36,047 |
| 10 | 1/14 | NFC Divisional Playoff: 49ers-Saints | Fox | 20.5 | 35,600 |
MOST-VIEWED NON-NFL TELECASTS ON BROADCAST TV
| 1 | 7/27 | London Olympics: Opening ceremony | NBC | 21.0 | 40,651 |
| 2 | 7/31 | London Olympics: Night 5 | NBC | 21.0 | 38,719 |
| 3 | 8/2 | London Olympics: Night 7 | NBC | 21.8 | 36,799 |
| 4 | 7/29 | London Olympics: Night 3 | NBC | 21.1 | 36,047 |
| 5 | 7/30 | London Olympics: Night 4 | NBC | 19.8 | 31,582 |
| 6 | 8/5 | London Olympics: Night 10 | NBC | 18.0 | 31,262 |
| 7 | 8/12 | London Olympics: Closing ceremony | NBC | 17.5 | 31,011 |
| 8 | 8/1 | London Olympics: Night 6 | NBC | 17.0 | 30,804 |
| 9 | 8/7 | London Olympics: Night 12 | NBC | 17.9 | 30,146 |
| 10 | 8/8 | London Olympics: Night 13 | NBC | 17.6 | 29,093 |
MOST-VIEWED SPORTS TELECASTS ON CABLE TV
| 1 | 1/9 | BCS National Championship: Alabama-LSU | ESPN | 14.0 | 24,214 |
| 2 | 1/2 | Rose Bowl: Oregon-Wisconsin | ESPN | 10.2 | 17,558 |
| 3 | 10/1 | “Monday Night Football”: Bears-Cowboys | ESPN | 10.5 | 16,616 |
| 4 | 12/3 | “Monday Night Football”: Giants-Redskins | ESPN | 10.2 | 16,209 |
| 5 | 9/24 | “Monday Night Football”: Packers-Seahawks | ESPN | 10.3 | 16,167 |
| 6 | 9/17 | “Monday Night Football”: Broncos-Falcons | ESPN | 10.0 | 15,515 |
| 7 | 10/8 | “Monday Night Football”: Texans-Jets | ESPN | 9.0 | 14,047 |
| 8 | 1/2 | Fiesta Bowl: Oklahoma State-Stanford | ESPN | 8.4 | 13,684 |
| 9 | 6/9 | NBA Eastern Conference Finals: Heat-Celtics: Game 7 | ESPN | 7.7 | 13,346 |
| 10 | 11/5 | “Monday Night Football”: Eagles-Saints | ESPN | 8.2 | 12,857 |
MOST-VIEWED NON-NFL SPORTS TELECASTS ON CABLE TV
| 1 | 1/9 | BCS National Championship: Alabama-LSU | ESPN | 14.0 | 24,214 |
| 2 | 1/2 | Rose Bowl: Oregon-Wisconsin | ESPN | 10.2 | 17,558 |
| 3 | 1/2 | Fiesta Bowl: Oklahoma State-Stanford | ESPN | 8.4 | 13,684 |
| 4 | 6/9 | NBA Eastern Conference Finals: Heat-Celtics: Game 7 | ESPN | 7.7 | 13,346 |
| 5 | 6/7 | NBA Eastern Conference Finals: Heat-Celtics: Game 6 | ESPN | 6.8 | 11,068 |
| 6 | 6/3 | NBA Eastern Conference Finals: Heat-Celtics: Game 4 | ESPN | 6.8 | 11,068 |
| 7 | 6/5 | NBA Eastern Conference Finals: Heat-Celtics: Game 5 | ESPN | 6.3 | 10,251 |
| 8 | 1/3 | Sugar Bowl: Michigan-Virginia Tech | ESPN | 6.1 | 9,572 |
| 9 | 6/6 | NBA Western Conference Finals: Thunder-Spurs: Game 6 | TNT | 6.0 | 9,498 |
| 10 | 5/28 | NBA Eastern Conference Finals: Celtics-Heat: Game 1 | ESPN | 5.6 | 8,989 |
Note: Through Dec. 3
Source: SportsBusiness Daily research
