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Volume 21 No. 2
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Purchase adds to WMG’s profile in Canada

Wasserman Media Group has expanded both its consulting business and its Canadian presence with the acquisition of Catalyst Sponsorship Consulting, a Toronto firm with golf expertise and relationships with large Canadian companies, including Royal Bank of Canada.

Catalyst is an 18-person firm started by former Bell Canada sponsorship director Steve Marshman in 2005.

“He knows how to use golf as a marketing platform as well as anyone, and his relationships in Canada are deep,” said WMG Managing Director Malcolm Turner, to whom Marshman will report.

WMG Chairman and CEO Casey Wasserman noted that his firm had worked with Marshman for a few years and therefore knew it could be a successful acquisition.

“Mergers and acquisitions fail much more often because of people and silos than they do because of financial reasons,” Wasserman said. “This fits culturally and geographically.”