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Reader Survey

You and the industry, Reader Survey 2012

Outlook for the sports business over the next five years

Very optimistic 47%
Somewhat optimistic 43%
Neither optimistic nor pessimistic 7%
Somewhat pessimistic 3%
Very pessimistic 0%

Responses 1,304

Most powerful brand in sports

ESPN 33%
Nike 33%
N.Y. Yankees 16%

Responses 1,299


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Most marketable athlete

Peyton Manning 18%
LeBron James 15%
Tom Brady 12%
Robert Giffin III 10%
Derek Jeter 10%

Responses 1,277

Most influential person in sports business

Roger Goodell 40%
John Skipper 16%
Bud Selig 6%
Tim Leiweke 5%
David Stern 5%

Responses 1,292


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Biggest threat to sports

Rising ticket prices 27%
Improvements to the in-home viewing experience hurting attendance 24%
Inflated athlete salaries 14%
Integrity of the game 12%

Responses 1,297


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Biggest sports business story of the year

London Olympics 22%
NCAA hits Penn State with severe penalties in the Jerry Sandusky case 18%
Los Angeles Dodgers sold for $2.15 billion to Guggenheim Baseball Management 14%
College football agrees to a playoff 12%

Responses 1,298

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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