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Volume 21 No. 1
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Total spending by sport: The NFL rules

A look at spending on sports across our nine battleground states, along with the number of spots bought in each state

Buyer NFL (spots) College football (spots) Olympics (spots) MLB (spots) Golf (spots) NASCAR (spots) Tennis (spots)
Obama $3,338,345 (593) $1,146,761 (452) $425,850 (126) $117,100 (43) $15,850 (25) $30,725 (20) $27,875 (32)
Obama PAC $3,400 (1) $13,725 (10) $11,700 (13) $0 (0) $200 (1) $4,000 (2) $3,050 (3)
Romney $2,403,620 (437) $592,210 (328) $818,150 (248) $36,490 (31) $50,010 (64) $45,125 (24) $86,270 (92)
Romney PAC $2,108,245 (334) $298,355 (82) $1,782,690 (373) $57,900 (19) $99,600 (33) $48,050 (27) $24,700 (20)
Totals $7.85 million (1,365) $2.05 million (872) $3.04 million (760) $211,490 (93) $165,660 (123) $127,900 (73) $141,895 (147)

Source: FCC filings