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Volume 21 No. 1
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Diana Myers: General Counsel, Women’s Tennis Association


What I Like …

Photo by: WTA
An insight: When starting out, find something you love to do and fight for it.  

An influential person in my career: The senior partner at my first law firm, who taught me that your credibility is your most important asset.

An out-of-the-box idea: Sensors inside of balls to determine scoring plays and in/out calls.
A timeless idea: Instead of replying to an email, pick up the phone. Handwritten thank-you notes.

A business deal: MLB’s new collective-bargaining agreement reached without any public hoopla.

General Counsel,
Women's Tennis Association

Where I'm from: I grew up in Hartland, Wis., and now live in St. Petersburg, Fla.

Where I Went to School: B.A. in finance, University of South Florida; J.D., Stetson University College of Law.

My First Job: Golf course 19th hole.

A sports facility: Lambeau Field in December.

A sports event: Wimbledon.

A strategy: If you give a man a fish, you feed him for a day; if you teach a man to fish, you feed him for a lifetime.   

A hire: Someone who doesn’t just talk the talk, but walks the walk.

An innovation: On-court coaching in tennis.

A pro league or team business initiative: NASCAR-Twitter digital partnership.

A story that bears watching: Initiatives to speed up sporting events.

An idea or invention I wish I had thought of: Twitter.

What I Like about …

My job: It is something new every day. Additionally, I am motivated by seeing our younger tennis players growing into strong, independent women.  

Sports: Cheering for the underdog.

Sports business: Sport has an ability to change people’s lives, and that inspires me daily.

Sports media and technology: Worldwide mobile access to live events and instantaneous scores and stats.

Competing: The adrenaline rush of a game-winning point, hit, touchdown, or goal is not something you can replicate in many other areas of life.

The future (or direction) of sports business: More health and safety initiatives for players. Bringing fans closer to players.

Sports fans: Passion and loyalty.

What I Would Like To …

Change: Speed up instant replay.

See more of in sports: Athletes giving back to fans.

See more of in sports business: More female agents and female executives in sports.

See less of in sports: Injuries.

See less of in sports business: Distrust between owners and athletes.

See different: Shorten the MLB season and expand the playoffs.

Eliminate: The unfortunate situation of former million-dollar athletes in bankruptcy.

What I don't like …

In general: Dishonesty.

Pet peeve: Adding “’s” to the end of a word that ends in “s.” Mrs. Borzykowski, my English teacher at St. Charles, would roll over in her grave.

In sports: Thursday night football. Not enough time to adjust my fantasy team roster.

In business: Win-at-all-costs attitude.


What I Like …

Peachy Kellmeyer
That would surprise those who know me: I was in the first group of girls allowed to play Little League and I made the All-Star Team.

Heroes: My parents; they never missed a day of work and instilled in all of us that family is the most important thing. Peachy Kellmeyer, a WTA tennis legend, who spearheaded a lawsuit that paved the way for Title IX, which provided me as well as our WTA players with the opportunities we have had in sports and business.

Teams: Tampa Bay Rays, Green Bay Packers.

Possession: A replica World Championship Wrestling belt from my former job.

Memento: I keep a book of tickets from all the events my husband and I have attended since we met.

Magazines: People Magazine is my great escape from legal trade magazines.

Websites:, and pretty much anything else I need to know I can find on the MSN home page.

Gadgets: GPS is one of the best inventions ever!

Chores: I never let my husband do laundry.

Hobbies: Anything outdoors: running, biking, hiking, skiing, etc.

Movies: I stay to watch all the credits at the end of movies.

TV: “Sex in the City” reruns.

Concerts: Steve Miller Band at the outdoor DTE Energy Music Theater.

Artist: Street artists in the cities we visit.

Dessert: Anything chocolate.

Drink: There is nothing better than a draft beer in a microbrewery tasting room.

Scent: Lilacs. It always reminds me of the first warm day of spring.

Singer: Adele.

Quote: “I am a strong believer in luck and I find the harder I work the more I have of it.”