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Volume 21 No. 2

People and Pop Culture


The Barclays Center and the Brooklyn Nets promoted Barry Baum to chief communications officer.

The WNBA’s Atlanta Dream hired Ashley Preisinger as chief executive officer. Preisinger was director of client development and marketing at Homrich Berg.

The Denver Nuggets named Michael Morrow director of ticket sales. Morrow was the Anaheim Ducks’ senior manager of new business development and retention.

Fordham University named David Roach director of intercollegiate athletics and recreation. Roach was athletic director at Colgate University.

West Virginia University hired Nicholas Halfhill as assistant director of sports marketing. Halfhill was an account executive for the independent Frontier League Washington (Pa.) Wild Things.


Quicken Loans Arena hired Patrick Scanlon as director of guest experience. Scanlon was manager of visitor and member services at the Rock and Roll Hall of Fame and Museum in Cleveland.

Ketchum Sports & Entertainment named Patrick Wixted vice president and client services director, Chris Smith and Allison Goldstein account supervisors, Danielle Dussault account executive and Rachel Brueno and Sofia Vrani account associates.


Legends named Stephanie Andino vice president of human resources, James Lee assistant vice president of finance and business development and Chris Fuller project manager.

World Fishing Network promoted Carlos Baez to vice president of content distribution.

Outdoor Channel named Christy Benson director of affiliate marketing and Russell Cooper director of affiliate sales and marketing for the Central region.

Monogram named Rick Angeli vice president of business development and Denise Hurst Green account manager.

Fox Networks promoted Oren Lieber to senior vice president of distribution and Chris Killebrew and Bill Lyons to senior regional vice presidents of distribution.

People news
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A pregame tour at Edward Jones Dome

Students in the Illinois State University Graduate Sport Management program met with representatives from the St. Louis Blues, Fox Sports Midwest, the Missouri Valley Conference, Anheuser-Busch and others during a visit to St. Louis on Oct. 4. Mike O’Keefe (fourth from the right), vice president of sales for the St. Louis Rams, served as host to the students and gave them a tour of the Edward Jones Dome prior to the Rams-Cardinals game that night.
Photo by: RONAN O'SHEA

Tiny, Globetrotters raise Barclays roof

From left: Mitch Modell; “Tiny” Sturgess, the all-time tallest Harlem Globetrotter at 7-foot-8; Leverage Agency President Ben Sturner; and fans in the locker room at halftime of the Globetrotters’ Oct. 7 game at Barclays Center in Brooklyn.

Making an IMPACT for children

ESPN college basketball analyst Dick Vitale was the guest speaker at Game Day Gala, Team IMPACT’s inaugural fundraising event, Oct. 4 at the Westin Boston Waterfront. More than 600 supporters turned out to support the organization’s mission to pair children who are facing adverse health issues with vibrant, team-based collegiate support networks. From left: Vitale; Wendi Nix, ESPN reporter and emcee for the night; and Dan Kraft, Team IMPACT founding member and EVP of The Kraft Group.
Photo by: KIM NEAL

Running of the bulls

Minutes before the chutes open at the Professional Bull Riders Philadelphia Invitational on Oct. 6, Joe Sheridan (right), Global Spectrum’s assistant general manager at Wells Fargo Center, greets PBR Chairman/CEO Jim Haworth.

From Oregon to Singapore and beyond

MBA students and faculty from the Warsaw Sports Marketing Center at the University of Oregon attend the 2012 Formula One Singtel Singapore Grand Prix as part of the program’s Asia Study Tour. In its seventh year, the two-week trip included stops in Shanghai, Beijing and Singapore.

L.A. teams represented at Legends Club

At the Oct. 4 Northern Trust Open Legends Club Dinner at the Riviera Country Club in Pacific Palisades, Calif., (from left) Stan Kasten, president and CEO of the Los Angeles Dodgers; Jeanie Buss, EVP of business operations of the Los Angeles Lakers; Jerry West, executive director of Northern Trust Open; and Rick Waddell, chairman and CEO of Northern Trust.

Fiesta Bowl Committee hears from Bidwill

Arizona Cardinals President Michael Bidwill was the featured speaker at the Fiesta Bowl Committee Meeting at the Scottsdale Plaza Resort. From left: Steve Whiteman, Fiesta Bowl chairman of the board; Ron Minegar, Arizona Cardinals COO and EVP; Robert Shelton, Fiesta Bowl executive director; Bidwill; and Brett Benton, Fiesta Bowl Committee chairman.

New Time Warner Cable ride

Celebrating the unveiling of the Kasey Kahne No. 5 Time Warner Chevrolet on Oct. 10 in Charlotte (from left): Carol Hevey, Time Warner Cable East region EVP; Kahne; and Jeff Hirsch, Time Warner Cable EVP and CMO.

Jaguars brass checks out Chelsea

Jacksonville Jaguars team President Mark Lamping (left) and owner Shahid Khan visited EPL club Chelsea’s Stamford Bridge stadium Oct. 10 while in London for the announcement of the Jaguars’ 2013 game at Wembley Stadium vs. San Francisco.

Pelé joins Revolution for announcement

The New England Revolution and Sovereign | Santander announced their multiyear agreement making Sovereign | Santander the official bank of the New England Revolution at Gillette Stadium on Sept. 27. To celebrate the new partnership, international soccer star Pelé participated in a charity clinic on the field. From left: Revolution coach Jay Heaps, Pelé, Sovereign Bank CEO Jorge Moran and Revolution President Brian Bilello.

NASCAR down to business

Norris Scott, NASCAR VP of partnership marketing, speaks at NASCAR’s first “Business Series” event, designed to bring sponsors together with small businesses. The event was held Oct. 10 at the NASCAR Hall of Fame in Charlotte.

Monterey Peninsula Foundation hits milestone

The Monterey Peninsula Foundation, host of the AT&T Pebble Beach National Pro-Am, celebrated surpassing $100 million in all-time charitable contributions through the tournament on Oct. 9 at the Monterey Peninsula Country Club in Pebble Beach, Calif. Accepting a flag that flew over the U.S. Capitol, sent by U.S. Rep. Sam Farr, are (from left) Peter Ueberroth, Monterey Peninsula Foundation vice chairman; Steve John, foundation CEO; Clint Eastwood, foundation chairman; and Andy Pazder, PGA Tour EVP and COO.

Sun Life, Cubs reward student

Chicago high school student Yaneza Aguinaga was surprised with a $5,000 college scholarship for her and a $50,000 grant for her supporting nonprofit organization, Christopher House, at a Sun Life Rising Star Awards presentation recently at Wrigley Field. From left: Sun Life voluntary benefits practice leader Stephen Barreca, Sun Life group manager Mike Whalen, Yaneza and Theo Epstein, Chicago Cubs president of baseball operations.

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Circe Wallace, senior vice president and agent at Wasserman Media Group, whose clients include skateboarder Paul “P-Rod” Rodriguez, Swiss snowboarder Iouri Podladtchikov and Olympic gold-medalist Torah Bright, talks about the state of action sports, the upcoming Olympics and her appreciation of the Nets going to Brooklyn..

With Rio, they are trying to find a way to include skateboarding, but I will be amazed if it happens by Brazil, which is a humongous skateboarding market. Inclusion is difficult. There are just so many sports, and I don’t know if they are that progressive. But it would be huge. Everybody would be so excited to see that happen. And it would be good for the Olympics.

The endorsement market for action sports athletes
: We are really seeing a division of class taking place. There used to be more opportunities for athletes who didn’t necessarily choose to be competitive, but were more media stars. And now you are seeing the guys on podiums, participating in the Olympics and X Games, taking the lion’s share of endorsement deals, more than some of the more media-driven stars or the athletes who take a more organic approach.

It’s gone global: The expansion of X Games into a global franchise is now transpiring. So they are going really from two events to six with a heavy international push in Brazil, Munich, Barcelona, L.A., Aspen and Foz do Iguacu, Brazil. The next Olympics is in Sochi, Russia. Obviously snowboarding got significant coverage in Vancouver and since Vancouver they have added slopestyle. I just got back from Moscow and certainly there is an interest in snowboarding and skiing. There is still a lot of headway to be made, but NBC Sports absolutely sees its importance in America and in the rest of Europe. And from a broadcast standpoint, it will be a priority.

Watching the endemics: The endemic brands in action sports have been very careful about not doing anything that would alienate their core consumer. And it’s kind of prohibited some of their growth to a broader audience. But brands like Nike coming in have torn down that wall. So there is a broader opportunity to appeal to a lifestyle consumer. And we have seen brands that don’t invest in the space at all, like a Hollister, that have taken some of the market share.

Keeping an eye on: I enjoy the NBA and am very excited about Jay-Z’s bringing a team to Brooklyn. What a great idea! Hipsters and basketball. Young, fun and love he’s bringing a team to his ’hood. I also like women’s soccer. My daughter is a fierce club player and I think it’s such a great global sport and the U.S. women’s team is inspiring.


What I Like …

Photo by: WTA
An insight: When starting out, find something you love to do and fight for it.  

An influential person in my career: The senior partner at my first law firm, who taught me that your credibility is your most important asset.

An out-of-the-box idea: Sensors inside of balls to determine scoring plays and in/out calls.
A timeless idea: Instead of replying to an email, pick up the phone. Handwritten thank-you notes.

A business deal: MLB’s new collective-bargaining agreement reached without any public hoopla.

General Counsel,
Women's Tennis Association

Where I'm from: I grew up in Hartland, Wis., and now live in St. Petersburg, Fla.

Where I Went to School: B.A. in finance, University of South Florida; J.D., Stetson University College of Law.

My First Job: Golf course 19th hole.

A sports facility: Lambeau Field in December.

A sports event: Wimbledon.

A strategy: If you give a man a fish, you feed him for a day; if you teach a man to fish, you feed him for a lifetime.   

A hire: Someone who doesn’t just talk the talk, but walks the walk.

An innovation: On-court coaching in tennis.

A pro league or team business initiative: NASCAR-Twitter digital partnership.

A story that bears watching: Initiatives to speed up sporting events.

An idea or invention I wish I had thought of: Twitter.

What I Like about …

My job: It is something new every day. Additionally, I am motivated by seeing our younger tennis players growing into strong, independent women.  

Sports: Cheering for the underdog.

Sports business: Sport has an ability to change people’s lives, and that inspires me daily.

Sports media and technology: Worldwide mobile access to live events and instantaneous scores and stats.

Competing: The adrenaline rush of a game-winning point, hit, touchdown, or goal is not something you can replicate in many other areas of life.

The future (or direction) of sports business: More health and safety initiatives for players. Bringing fans closer to players.

Sports fans: Passion and loyalty.

What I Would Like To …

Change: Speed up instant replay.

See more of in sports: Athletes giving back to fans.

See more of in sports business: More female agents and female executives in sports.

See less of in sports: Injuries.

See less of in sports business: Distrust between owners and athletes.

See different: Shorten the MLB season and expand the playoffs.

Eliminate: The unfortunate situation of former million-dollar athletes in bankruptcy.

What I don't like …

In general: Dishonesty.

Pet peeve: Adding “’s” to the end of a word that ends in “s.” Mrs. Borzykowski, my English teacher at St. Charles, would roll over in her grave.

In sports: Thursday night football. Not enough time to adjust my fantasy team roster.

In business: Win-at-all-costs attitude.


What I Like …

Peachy Kellmeyer
That would surprise those who know me: I was in the first group of girls allowed to play Little League and I made the All-Star Team.

Heroes: My parents; they never missed a day of work and instilled in all of us that family is the most important thing. Peachy Kellmeyer, a WTA tennis legend, who spearheaded a lawsuit that paved the way for Title IX, which provided me as well as our WTA players with the opportunities we have had in sports and business.

Teams: Tampa Bay Rays, Green Bay Packers.

Possession: A replica World Championship Wrestling belt from my former job.

Memento: I keep a book of tickets from all the events my husband and I have attended since we met.

Magazines: People Magazine is my great escape from legal trade magazines.

Websites:, and pretty much anything else I need to know I can find on the MSN home page.

Gadgets: GPS is one of the best inventions ever!

Chores: I never let my husband do laundry.

Hobbies: Anything outdoors: running, biking, hiking, skiing, etc.

Movies: I stay to watch all the credits at the end of movies.

TV: “Sex in the City” reruns.

Concerts: Steve Miller Band at the outdoor DTE Energy Music Theater.

Artist: Street artists in the cities we visit.

Dessert: Anything chocolate.

Drink: There is nothing better than a draft beer in a microbrewery tasting room.

Scent: Lilacs. It always reminds me of the first warm day of spring.

Singer: Adele.

Quote: “I am a strong believer in luck and I find the harder I work the more I have of it.”