Menu
In-Depth

Social media keeps the experience going

Hospitality planners have a keep-it-moving mentality when entertaining guests. Now they’re finding ways to keep the experience going even once events wrap up.

The humble photo op, paired with the power of social media, helps accomplish that goal. In most cases, an actual or superimposed background gives the host a chance to stamp a clear link between the novelty of an unusual photo and the company that made it possible.

And since such photos motivate guests to share on Facebook and Twitter, the host company works with the agency to collect names, addresses and other information that can be used in all manner of research.

Social media drives much of the conversation when it comes to changes and trends in sports hospitality and fan events. It serves as both entertainment and as a source of feedback as companies and agencies monitor comments and critiques.

“There are only so many people you’re going to hit at an event,” said Roger Malinowski, director of strategy and growth at BeCore, producer of consumer events for brands including Nike, Red Bull and Microsoft. “There are only so many people that are going to take part. But with social media we can extend that footprint and we can give more impressions. We can do sweepstakes driven by social media that increase awareness pre-event that drives people to our space and, afterwards, something simple like sharing photos or video content that’s custom-created.”


SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2012/10/15/In-Depth/Social-experience.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2012/10/15/In-Depth/Social-experience.aspx

CLOSE