Menu
Events and Attractions

U.S. Open projecting solid attendance, but no record, with ticket sales under 720,000

The U.S. Open Tennis Championships are likely to post attendance of less than 720,000 for this year’s fortnight, a few thousand short of the event’s record, tournament officials said last week.

The Grand Slam touts itself as the highest annually attended sporting event in the world.
Photo by: GETTY IMAGES
The tournament was to have ended Sunday, weather permitting. Last week’s rain also could have the effect of deflating the tournament’s overall attendance in light of more liberal policies from the U.S. Tennis Association that allowed ticket holders to attend another session this past fortnight instead of only returning next year.

“This is the event to be at in New York at the end of summer,” said Gordon Smith, executive director of the USTA, which owns and operates the event.

The Grand Slam tournament touts itself as the highest annually attended sporting event in the world, though that considers only paid events and excludes free-to-attend events, such as marathons. Its organizers also soon will consider attendance in the 700,000-range low.

Speaking before last Tuesday’s rainout, USTA spokesman Chris Widmaier said the event was tracking to sell fewer than 720,000 tickets. The USTA’s facility renovation plans, slated to be implemented over the next decade, will allow for attendance of another 10,000 fans a day over nine different day sessions. That could push the Open’s future attendance to more than 800,000.

At least one session of Open play had been rained out as of last Wednesday. Tickets for that session are counted toward attendance for this year. However, the Open created a special session on its second court the next day for those ticket holders as well as allowing them to come to a different day session later in the week, actions that could have consumed tickets that otherwise would have been sold. In the past, ticket holders typically would have had to exchange their tickets for tickets to the following year’s Open, a difficult option for the event’s many fans who come in from out of town.

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2012/09/10/Events-and-Attractions/US-Open.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2012/09/10/Events-and-Attractions/US-Open.aspx

CLOSE