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Volume 21 No. 1

People and Pop Culture

The Class AAA International League’s Scranton/Wilkes-Barre (Pa.) Yankees hired Rob Crain as president and general manager. Crain was the assistant general manager for Omaha Storm Chasers.

The Detroit Pistons hired Kenny Jimenez as entertainment manager for all game entertainment performance teams.

The NBA Development League’s Fort Wayne (Ind.) Mad Ants promoted Garrett Martz to vice president of sales and marketing, Heidi Busch to vice president of operations and Audrey Siebrase to director of communications.

Old Dominion University hired Jason Chandler as assistant athletic director for marketing and promotions. Chandler was assistant athletic director at Sam Houston State University.

The University of Washington hired Scott Wallace as director of box office service and operations. Wallace was director of ticket operations at the University of Idaho.

The University of California, Davis, hired Terry Tumey as athletic director. Tumey was athletic director at the Dominican University of California in San Rafael.

The University of Maryland hired Zack Bolno as senior associate athletics director of media relations and strategic communications. Bolno was director of basketball communications for the Washington Wizards.

The University of Connecticut hired Doug Gnodtke as senior associate director of athletics/chief financial officer and internal operations. Gnodtke was associate athletic director for internal operations for the University at Buffalo.

Gonzaga University hired Scott Boyd as director of annual giving. Boyd was director of donor relations and special events at Portland State University.

Longwood University promoted Jenna Page, Eric Stoller and Scott Bacon to assistant athletic directors.

The University of Sioux Falls hired Pam Gohl as assistant athletic director for compliance and senior woman administrator. Gohl was women’s basketball coach at Minnesota State University-Mankato.

Northeastern University hired Mike Brown and Erik Wessel as athletic communications assistants.

Seattle University hired Dan Ferguson as assistant general manager for ticket sales and services.


KnightFM hired Chris Olson as vice president of sales.

Delaware North Cos. promoted Brett Bovio to GuestPath administrator in the operations department and Courtney Mercier to public and community relations specialist in the marketing and public relations department.

The Washington Redskins hired Shripal Shah as senior vice president and chief strategy officer. Shah was senior vice president and chief digital strategist for Catalyst Public Relations.

The ECHL hired Scott Frasnelly as director of business growth and development.

The Phoenix Coyotes named Sean Burke assistant to the general manager. Burke was director of player development. He will continue in his role as goaltending coach.


Deep Alliance Marketing hired Elise Kokonas as project coordinator.

Learfield Sports named Brian Asbill general manager, Amy Baker associate general manager, Jim Moran, Will Chriscoe and Graham Ashe account executives and Kristin Haller sponsorship coordinator for Wolfpack Sports Properties at N.C. State University.

Buffalo Communications promoted Janeen Driscoll and Stephen Reynolds to public relations directors.

Brite Promotions hired Jason Blake as vice president of business development. Blake was vice president of marketing and client partnerships at Shecky’s Media.

The Marketing Arm hired Jordan Schlachter as executive vice president for the agency’s sports marketing and sponsorship consulting practice. Schlachter was vice president for integrated media and marketing for Clear Channel Media and Entertainment.

Synergy Events named Ted Curtin executive vice president.

GroupM ESP promoted Ashley Graf and Steve Weingarten to account managers and Sarah Jones to senior vice president and hired Lynsey Wright as an account manager.

KTRK-TV in Houston hired Greg Bailey as sports director. Bailey was the sports director at WCNC in Charlotte.

MP & Silva hired Eduardo Borges and Mark Gorski as senior vice presidents of acquisitions and sales. Borges was vice president for Latin America at IMG, and Gorski was head of Asian business development for the NBA.

MLB Network hired Joe Ribando as director of distribution, affiliate sales and marketing. Ribando was director of sports licensing for the Topps Co.


Road Atlanta hired Jason Potter as manager of strategic partnerships.

The Sports Car Club of America named Butch Kummer director of club racing.

Sports Commissions and Tourism Boards
Florida Sports hired John Webb as president, replacing Larry Pendleton, who is retiring.

Rugby Football Union appointed Bill Beaumont chairman, replacing Paul Murphy, who will become president.

The Big East Conference promoted Jennifer Condaras to associate commissioner for compliance and SWA liaison and Kenny Schank to director of compliance and named Mark Hodgkin director of digital media. Catherine Carmignani was hired as Olympic/sport administration assistant, Jamie Corun as digital network assistant and Mike O’Brien and Brooke Rayder as communications assistants.

Awards and Boards
Ron Jaros received the PHPA Curt Leichner Distinguished Member Award. Jaros is general counsel for the Professional Hockey Players’ Association.

Farkas Eye Black named Brian Rooney, Gary Gigot, Dr. Brian DeBroff and Jeff Faine to its board of directors.

Beef 'O’ Brady’s Bowl St. Petersburg hired Blake Guthrie as associate manager of events. Guthrie was sales and partnership manager for the Tampa Bay Sports Commission.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

Three cheers for NYRR sponsors

At the New York Road Runners Partner Forum in Manhattan on July 12 (from left): Mary Wittenberg, NYRR president and CEO; Adam Ragsdale, ING U.S. Financial Services sponsorship manager; Bill Logee, Asics marketing manager for running events; Paul Bamundo, Subway director of sports marketing, public relations and partnerships; Jeff Jones, United Airlines senior manager of sponsorship; Keith Meyer, Timex manager of event marketing and sponsorship; and Ann Wells Crandall, NYRR EVP of business development and strategic partnerships.

AHL salutes winners

American Hockey League President and CEO Dave Andrews (center) presents Kerry Bubolz (left) and Mike Ostrowski of the Lake Erie Monsters with an award marking the Monsters’ leading the Western Conference in overall ticket sales growth. The presentation was made at the league’s awards gala, held at its annual meeting June 27 at Hilton Head Island, S.C.

Basketball summit in D.C.

At the Verizon Center in Washington, D.C., July 16 for the U.S. men’s basketball team’s exhibition game vs. Brazil (from left): USA Basketball Chairman Jerry Colangelo, Nike Brand President Charlie Denson, NBA Deputy Commissioner Adam Silver, President Barack Obama, Washington Wizards owner Ted Leonsis and USA Basketball Executive Director Jim Tooley.

Ganassi's drivers meet sponsors

Chip Ganassi gathered with his race teams’ drivers at the organization’s partnership summit this month in Chicago. Back row (from left): Memo Rojas, Scott Dixon, Drew Pensyl of sponsor Novo Nordisk, Graham Rahal and Charlie Kimball. Front row (from left): Scott Pruett, Juan Pablo Montoya, Ganassi, Dario Franchitti and Jamie McMurray.

NFL-Wharton Prep Leadership Program kicks off

The NFL-Wharton Prep Leadership Program welcomed a select group of 36 high school student athletes June 25-27 for a leadership program at The Wharton School at the University of Pennsylvania in Philadelphia. Pictured with the participants are the NFL’s Kyle Johnson and Taunita Stevenson and the Wharton Sports Business Initiative’s Ken Shropshire and Derrick Heggans.

A lot off the top

Miami Marlins left fielder Logan Morrison and team President David Samson (below) had their heads shaved before the team’s game July 14 as part of the Marlins Charity Partner Weekend benefiting Miami Children’s Hospital.

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.

Jacksonville Jaguars President Mark Lamping offers insight on the greatest area for innovation in sports and the NFL’s blackout policy. As the person behind the development of MetLife Stadium, Lamping also chimes in on the challenges facing New York City in hosting Super Bowl XLVIII.

Understanding your customer. That’s probably the hardest part given that our customers have so many ways to connect to us now that we never had to worry about in the past. Originally, you knew who your season-ticket holders were and those were the people that you marketed to. Now, it’s conceivable that we could have a customer who is retweeting tweets, going to our website, likes us on Facebook, communicating with his/her social network about things that are new with our franchise, but because they haven’t bought a ticket, we have no idea who they are. So we really need to figure out how we can identify our customers — and do it before they make that purchase decision to allow us to focus our sales efforts.

On technology challenges in-venue:
You can’t tweet, you can’t text. All I want to be able to do when I go to a game is be able to do what I can do at Starbucks. I feel like I go to so many of these stadiums and I can’t do that.

How much time do you, personally, spend focused on ticket sales: 45 percent.

On the NFL’s blackout policy: I love the NFL blackout policy because it really becomes a rallying cry internally. Where it breaks down for me is when it becomes external. You’re sort of selling from a negative position. “Everybody rally behind us because we want to make the game available so you can see it on Sunday.” Sometimes you have to do that, there’s no question. But that’s not a sustainable ticket-selling strategy.

On MetLife Stadium hosting Super Bowl XLVIII: If weather doesn’t get in the way of the competition, which is always going to be very important, I think it has the opportunity to be as spectacular a Super Bowl as has ever been held. I think it will set the all-time television viewing record. The biggest challenge will be whether you can really take over the town. There’s not a lot of things that can really take over New York and that’s probably the one thing that perhaps will be lacking with that Super Bowl.

President, Minnesota Timberwolves and Minnesota Lynx

I love Malcolm Gladwell — “The Tipping Point” and “Blink” were brilliant. Can’t wait to get to “Outliers.”
I love Jeffrey Gitomer and have read a lot of his stuff. This summer I am going to read his book on leadership.
As you get to your 60s, your health is really important (not that it’s not at any age). The book all of my friends are saying to read is “Younger Next Year,” by Chris Crowley and Henry Lodge.
My wife has told me that “you will read this book this summer”: “Fifty Shades of Grey,” by E.L. James. Sounds as though there will be repercussions if I don’t, so it’s on the list!

President, Atlanta Hawks and Philips Arena

“Hit Men: Power Brokers and Fast Money Inside the Music Business,” by Fredric Dannen
Provides incredible understanding into the behind-the-scenes deal making of the music industry. Also highly entertaining.
“A Good Walk Spoiled: Days and Nights on the PGA Tour,” by John Feinstein
Fascinating look at the hundreds of golfers trying to live the dream and make it to the tour. It exposes the pressure and grind these players endure throughout the season.
“One Flew Over the Cuckoo’s Nest,” by Ken Kesey
A book that captured my interest in college that I want to re-read.

AD, University of North Carolina

“Lead … For God’s Sake!”
by Todd Gongwer
“The Social Animal,” by David Brooks
“Multipliers,” by Liz Wiseman
“Too Many Bosses, Too Few Leaders,” by Rajeev Peshawaria
“Engines of Innovation: The Entrepreneurial University in the Twenty-First Century,” by Holden Thorp and Buck Goldstein
Each of these books interests me for different reasons, and I’m fascinated by leadership styles, strategies, human behavior and purpose. I’m expecting these books to provide relevant insight into people and behaviors that will positively impact the University of North Carolina, our department and myself personally.

SVP/GM, Rodale Active Living Group;
Editor-In-Chief, Runner's World

“Billy Lynn’s Long Halftime Walk,”
by Ben Fountain
I bought this immediately after reading some rave reviews. I love stories that use sports as a stepping-off point to something larger than games and athletes. Looking through the keyhole of a Dallas Cowboys game on Thanksgiving, Fountain — who can really write — casts an irreverent eye on present-day America and the wars we’ve been fighting.
“The Warmth of Other Suns,” by Isabel Wilkerson
Wilkerson, who won a Pulitzer Prize for feature writing, interviewed more than 1,200 people to bring to life the decades-long migration of 6 million African-Americans away from the South to cities up north and out west. I expect to be inspired by the individual characters and their struggles, but also by Wilkerson’s epic journalism.
“Covering Home,” by Jack Petrash
My wife and I have three young kids, including a 7-year-old son who, like his dad, is mad about baseball (and the Red Sox). Brilliantly disguised as a book about the game we love, this is really a guide to being a better, more present father. As life continues to get crazier, I plan to come back to it often. Even Big Papi takes BP.

Chief Marketing Officer, PGA Tour

“A Universe From Nothing: Why There Is Something Rather Than Nothing,”
by Lawrence Krauss
“Coming Apart: The State of White America, 1960-2010” by Charles Murray
“Strategic Vision: America and the Crisis of Global Power,” by Zbigniew Brzezinski
“The Origins of Political Order: From Prehuman Times to the French Revolution,” by Francis Fukuyama

GM, MLS Digital

“Velocity: The Seven New Laws for a World Gone Digital,”
by Ajaz Ahmed and Stefan Olander
A great read about the ongoing impact of digital technology on a wide range of industries. It is written by two titans of digital strategy: Ahmed, founder and chairman at AKQA, and Olander, who works in the sports industry.
“The Redbreast,” by Jo Nesbo
After a slow buildup, this thriller is a great read for people who enjoyed Stieg Larsson’s “The Girl With the Dragon Tattoo.” A perfect read for the beach, boat or deck.
“The Hunger: A Story of Food, Desire, and Ambition,” by Graydon Carter and John DeLucie
It’s the story behind some of the hottest restaurants in New York City.
“Boomerang: Travels in the New Third World,” by Michael Lewis
A fascinating read on the impact of globalization and the increased connectivity of our world.

Principal, HKS

“The True Measure of a Man,”
by Richard E. Simmons III
A little self-introspection is a very healthy gift you can give yourself.
“The Expectant Father,” by Armin Brott and Jennifer Ash
Our first child (Daddy’s little girl) is coming in November.
“Churchill By His Contemporaries,” by various colleagues
If you want to read about Churchill, this is an incredible view of the man.
“The Power of Myth,” by Joseph Campbell
One of the most fascinating people I wish I could have met.
“Grimm’s Complete Fairy Tales,” by Jacob and Wilhelm Grimm
 Great folklore, mystique and adventure to escape to.


by Malcolm Gladwell
Gives a nice perspective on the different paths to achievements, grasping opportunities, and striving to make a change/difference in what we do.
“The Now Revolution,” by Jay Baer and Amber Naslund
Very interesting feedback I’ve received from friends. We know “social” and we sell “social” — but do we run our companies “social”? Interesting stories and takeaways provoking thoughts on running our companies in the same manner as we externally try to interact with our customers.

Head of Bloomberg Sports

“Under the Banner of Heaven,”
by Jon Krakauer
Really liked Krakauer’s “Into Thin Air,” “Where Men Win Glory” and “Into the Wild,” and interested in the Mormon religion and culture for obvious reasons in this political year.
“The Emperor of All Maladies: A Biography of Cancer,” by Siddhartha Mukherjee
Want to understand more about the origins of cancer and where we stand in this battle.

Senior Principal, Populous

“The Cruelest Miles,”
by Gay and Laney Salisbury
The heroics of man and dog in a race against a diphtheria epidemic in Alaska in 1925, traveling nearly 700 miles in 5 1/2 days to save the people of Nome.
“Wild,” by Cheryl Strayed
A moving story of a young woman who loses her mother to cancer and loses herself in life’s struggles. To get herself together she decides to walk the Pacific Coast Trail to find herself. She’s smart, gritty, brutally honest about herself and, ultimately, triumphant.
“Life of Pi,” by Yann Martel
This is my second reading. An exploration of spirituality through 227 days at sea after a shipwreck lands Pi, the central character, on a lifeboat with a Bengal tiger, an orangutan, a zebra and a hyena. Beautifully written.
“At Home,” by Bill Bryson
This is basically a world history of all the things in our lives, told through a room-by-room tour of his own house in England. Everything from the glass we take for granted in our windows to the paint on the walls. And Bryson tells it with his typical entertaining wit and humor.