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Volume 20 No. 46

People and Pop Culture

The Los Angeles Dodgers named former player and hitting coach Mickey Hatcher special assistant to the general manager.

MLB promoted Frank Robinson to executive vice president of baseball development.

The Class AAA Pacific Coast League’s Round Rock (Texas) Express hired Derrick Grubbs as vice president for promotions and entertainment.

The Indiana Pacers named Donnie Walsh president of basketball operations and promoted Kevin Pritchard to general manager. Pritchard was director of player personnel.

The Atlanta Hawks named Danny Ferry general manager. Ferry was vice president of basketball operations for the San Antonio Spurs.

The Charlotte Bobcats named Leonty McCarthy guest services representative. McCarthy was arena service representative with the LJVM Coliseum Complex in Winston-Salem, N.C.

Illinois State University named Paul Downey associate athletic director of academics and life skills. Downey was director of student-athlete academic services at West Virginia University.

Rowan University promoted Dan Gilmore to athletic director.

The University of Wisconsin named Jason King associate athletic director for capital projects and operations. King was senior associate athletic director at Southern Illinois University.

The University of Mississippi hired Joe Swingle as associate athletic director for facilities and game operations. Swingle was director of facilities for the University of Arkansas.

Bowling Green State University promoted Jermaine Truax to assistant athletic director for compliance.

The University of California, Berkeley, promoted Jay John to assistant athletic director for basketball development.

The University of Detroit Mercy named Matt Zielinski director of ticket operations and special events.

Kennesaw State University promoted Lisa Cherry to creative services coordinator and hired Mike Young as director of sports medicine, Bobby Lindsey as director of ticket services and operations and Al Barba as director of athletic communications.

Florida Atlantic University hired Patrick Chun as athletic director. Chun was senior associate athletic director at Ohio State University.

Texas A&M hired Eric Hyman as athletic director. Hyman was athletic director at the University of South Carolina.

The Franklin American Mortgage Music City Bowl and Nashville Sports Council promoted Adam Burke to vice president of communications and e-commerce, Brandon Cox to director of communications, and Alicia Frandsen to director of e-commerce.

The Florida Panthers named Bryan McCabe manager of player development.

The American Hockey League’s Hamilton (Ontario) Bulldogs named Stephen Ostaszewicz president. Ostaszewicz was controller and company secretary of Mabe Canada.


Team Epic promoted Jessica McVey to coordinator in the Team Epic CEMP group and Brian Nelson to associate.

IMG Consulting hired Todd Parker as a vice president. Parker was vice president of corporate partnerships for the Professional Bull Riders.

Intersport launched incito!, a multicultural division, which will be led by senior vice president Michael Rodriguez. The company also hired Andy Meyer as senior vice president of strategic development. Meyer will also serve as the head of production and development for Intersport’s 20 West Productions.

AdSport hired Andy Price as marketing and communications coordinator.

JMI named Eric Pinkham vice president of partnership development for North America and David Webb president of international.

Learfield Sports hired as account executives Jeff Ziegenhorn for Hurricane Sports Properties at the University of Miami, Kevin Tiemann for Bronco Sports Properties at Boise State University, Tyler Keys for Crimson Tide Sports Marketing at the University of Alabama, Mike Phillip for University of Wyoming Sports Properties and Rob Miller for Panther Sports Properties at the University of Northern Iowa.

Maroon PR hired Marlene Alvarez and Steph Deisher as account coordinators.

Wasserman Media Group promoted Arn Tellem to vice chair. Thad Foucher and B.J. Armstrong were promoted to executive vice presidents of basketball. Jason Ranne was promoted to senior vice president of operations of the team sports division.

CBS Sports Marketing named Kelly Dunne senior vice president. Dunne was senior vice president of marketing and creative services for CBS Sports Network.

ESPN hired Melissa Colgate as director of X Games sales and marketing, Ian Partilla and Christopher Owen as account executives for X Games sales and Andrew Feit as senior director of Global X Games sports management. Amanda Bauer and Megan Smith moved to manager of sports management for Global X and associate manager of sports management, respectively.

Time Warner Cable hired Dennis Johnson as director of media relations for the Pacific West region. Johnson was spokesman for NFL Network.

USA Today Sports Media Group hired Chris Pirrone as the general manager for the sports digital properties unit. Pirrone was executive vice president and general manager of premium display, mobile and video digital advertising for online ad network Traffic Marketplace.

NFL Network promoted Jennifer Love to vice president and coordinating director, and Mike Muriano and Kent Camera to senior director and senior coordinating producer.

IndyCar hired Matt Breeden as vice president of business affairs. Breeden was vice president and general counsel for Champ Car World Series.

NASCAR promoted Jon Schwartz to senior director of business and brand communications and named Sean Doherty director of digital and content communications, Tracey Judd director of racing operations communications, Amanda Ellis senior manager of communications for the Nationwide Series, Katey Hawbaker manager of competition communications, Stephanie Ackerman manager of stakeholder communications, Ashley Mitchell coordinator of content communications, Sabrina Macias brand and consumer marketing communications director and Chris Tropeano senior manager of business communications. John Farrell shifts to Integrated Marketing Communications content communications. NASCAR Digital Media named David Murnick managing director of ad services, Philippe Dore senior director of digital services, Tim Clark director of optimization, David Garlinski director of mobile products and Stu Hothem director of content.

Multiteam Companies
The Goldklang Group promoted Jesse Leeds-Grant to director of marketing.

Palace Sports & Entertainment hired Meagan Tessler as manager of advertising and promotion. Tessler was executive project manager for Wayne County, Mich.

Sporting Goods and Apparel

Fanatics hired Jack Boyle as president of merchandising. Boyle was executive vice president and general merchandise manager of women’s and intimate apparel for Kohl’s Corp.

Ahead promoted Jeff Waller to senior director of global business development and Scott Stone to national sales manager.

Icebreaker named Rob Fyfe board director. Fyfe is chief executive officer for Air New Zealand.

Sports Commissions and Tourism Boards
The Sioux Falls Sports Authority hired Jason Richards as project director.

The ATP promoted Mark Young to chief media officer, in addition to his roles as chief executive officer for ATP Americas and chief legal officer; Laurent Delanney to commercial director, in addition to his role as chief executive officer for ATP Europe; and Andre Silva to tournament director of the Barclays ATP World Tour Finals, while continuing his role as chief player officer.

SportsSignup named Mike LeBow vice president of business development.

The National Cutting Horse Association hired Julie Bryant as director of marketing. Bryant was marketing and strategic planning consultant for Latigo Associates.

The Honda LA Marathon named Patrick Byerly director of sales and marketing. Byerly was director of business development and strategic partnerships for the New York Road Runners.

WWE hired Bill Hirsh and Ted Van Zelst as vice presidents of integrated sales. Hirsh was vice president of corporate partnerships for the New Jersey Devils and the Prudential Center, and Van Zelst was vice president of national property sales at Live Nation.

Swisher Hygiene hired Blake Thompson as senior vice president of supply chain and manufacturing. Thompson was senior vice president of supply chain for Snyder’s-Lance.

Krossover hired Dalmo Fellows Cirne as director of mobile. Cirne was lead developer of the mobile team at ESPN.

Awards and Boards
The Big South Conference named Craig Keilitz, High Point University athletic director, chairman of the Council of Athletic Directors.

The National Sporting Goods Association appointed Salvador Colom, Rhett Johnson and Cathy Pryor to its board of directors.

Ed Stoner was named NACAD Athletic Director of the Year. Stoner is the athletic director at Multnomah Athletic Club.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

NBC's Olympics crew

At the NBC Olympic media event June 27 (from left): Michelle Beadle, Gary Zenkel, Mark Lazarus, Seth Winter, Jim Bell, Bob Costas, Peter Diamond, Alan Wurtzel, Molly Solomon and John Miller.

VIPs at U.S. Olympic Swim Trials

At the USA Swimming VIP hospitality suite at the U.S. Olympic team trials, which ran June 25 through July 2 in Omaha, Neb. (from left): Gina Koutros, BMW experiential marketing manager for the Olympics, dealer launch events and auto shows; Fritz Hitchcock, president and CEO of South Bay BMW and Mini; Pablo Morales, Olympic gold medalist; and Matt Farrell, USA Swimming CMO.

Ready to run at All-Star Game charity event

Lining up in front of Sprint Center for the MLB All-Star Game Charity 5K and Fun Run presented by Nike on July 8, MLB EVP of business Tim Brosnan, hall of famer and All-Star ambassador George Brett, “The Biggest Loser” host and Stand Up to Cancer ambassador Alison Sweeney and “American Idol” winner David Cook joined Royals legends and representatives from Stand Up to Cancer, the Prostate Cancer Foundation and the Greater Kansas City affiliate of Susan G. Komen Race for the Cure.

Open champ Simpson in Greensboro

At the Wyndham Championship media day at Sedgefield Country Club in Greensboro, N.C., on June 28 (from left): Tournament Director Mark Brazil; Bobby Long, chairman of the Piedmont Triad Charitable Foundation, which oversees the tournament; 2012 U.S. Open champion and defending tournament champion Webb Simpson; and Wyndham Worldwide Chairman and CEO Stephen Holmes.

Congressional gathering for AT&T National

Members and guests of the Congressional Golf Task Force joined PGA Tour and AT&T executives, as well as Tiger Woods, for the opening ceremony at the AT&T National golf tournament at Congressional Country Club. From left: PGA Tour Commissioner Tim Finchem, Rep. Phil Gingrey, AT&T’s Lyndon Boozer, The C2 Group’s Raul Tapia, Rep. Joe Baca, Cornet Technology’s Max Salas, Woods, Rep. Albio Sires, Rep. Cedric Richmond and AT&T Chairman and CEO Randall Stephenson.

NASCAR checks out Twitter HQ

NASCAR officials visited Twitter’s new headquarters in San Francisco on June 22. From left: Gabriel Stricker, Twitter VP of communications; Brett Jewkes, NASCAR VP and chief communications officer; Steve Phelps, NASCAR SVP and CMO; Chloe Sladden, Twitter VP of media; Marc Jenkins, NASCAR VP of digital media; Omid Ashtari, Twitter head of sports and entertainment; Betsy Grider, NASCAR senior director of strategic development; and Michael Sippey, Twitter director of product.

Front Row for soccer

At a recent Fort Lauderdale Strikers match were (from left) Chris Lencheski, president of Front Row Marketing Services; Tim Robbie, president of the Strikers; and Aaron Davidson, VP of sales and marketing for Traffic Sports USA.

Tampa Bay parties in Big D

From left: University of South Florida Athletic Director Doug Woolard; Auburn Athletic Director Jay Jacobs; Under Armour’s Walker Jones; Temple Athletic Director Bill Bradshaw and Under Armour’s Sean Sullivan joined more than 60 collegiate athletic administrators for the Tampa Bay Sports Commission’s sixth annual Collegiate Athletic Directors Network Dinner on June 25 in Dallas.

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.

Two weeks away from the opening ceremony of the London Summer Games, Octagon’s Peter Carlisle, who represents Michael Phelps and manages a division more than 50 other Olympic athletes, talks about the challenges of marketing athletes, and his plans while staying in London.

It’s always been very hard to market an Olympic athlete outside of their home country. ... It’s very difficult to take an athlete to another market, to work with the media there and try to generate enough exposure and follow up. Everyone watches the Olympics and you see these athletes, but then if they disappear for four years, there’s not much of a platform there. It just takes a lot of time. You can do it, but it’s always been a struggle. One of the things I find very encouraging going into London is the global activation. Now, Visa and Head & Shoulders and others are marketing these athletes in other countries that are really important markets for the athletes. It’s quite a difference when you’re receiving for approval marketing materials from Pakistan. That’s a significant development, and it’s going to present a huge opportunity for these athletes to become global icons.

Where are you staying?
Hilton near Covent Garden. I wanted to stay somewhere that allowed me to travel above ground while I’m there.

When do you leave for London? July 25.

How many people from your division will go? 8.

Do you have a favorite restaurant in London? I lived there when I was 21 …off of Baker Street. There’s a pub called The Globe, and it’s one of the few places [where] I could afford to eat back then.

Is your family coming over? My wife is planning to come over for four or five days. I am scheming to bring my two boys around that same time.

Vice president of ticket and suite sales, New Orleans Saints

“Be Our Guest: Perfecting the Art of Customer Service,”
by The Disney Institute and Theodore Kinni
The Disney brand is customer service on so many levels. This is my second time reading it, and like a Disney theme park I already have found things I missed the first time!

Vice president of client management, GMR Marketing

“Calico Joe,”
by John Grisham
I am a big Grisham fan and, to me, his books define fantastic beach books. Special note: With such a focus on the Cubs and Wrigley Field, my husband, a lifelong Reds fan, has made it very clear that he will not be reading this book after I finish it.
“Mission to Paris,” by Alan Furst
A Hollywood film star (I have visions of Clark Gable in my head), a German baroness, Paris, a World War II history lesson, assassins, espionage, intrigue … what’s not to like?
Southern Living magazine
After 12 years in the Midwest, I cannot wait to renew my subscription!

Founder, Kevin Sullivan Communications

“My Cross to Bear,”
by Gregg Allman
I am a big fan of the Allmans and from the reviews it sounds like a great tale of heartbreak, redemption and, of course, wild stories from the ’70s.
“Coach Wooden: The 7 Principles That Shaped His Life and Will Change Yours,” by Pat Williams
When I was a freshman in high school, my dad gave me John Wooden’s book “They Call Me Coach,” which had a big influence on me. This summer is a good time to brush up on what made Coach Wooden a great leader and an even better man.
“Parenting Adopted Adolescents: Understanding and Appreciating Their Journeys,” by Gregory Keck
Not exactly light beach reading, but our youngest son — whom we adopted when he was 3 — turns 13 in August. He’s a great kid, but it seems like a good time to tune up the parenting skills.
“Call the Briefing,” by Marlin Fitzwater
Nothing like a good White House press secretary memoir. This book reminds us that while much has changed in the media world, the basics — such as relationship building and maintaining credibility in your dealings with the press — should still be top priorities.
“The Devil in the White City,” by Erik Larson
Need to work in a novel, and this one has been on the iPad for a long time. Need to read it before the Leonardo DiCaprio movie gets made.

President, Meesh & Mia

“Coming Home,”
by Rosamunde Pilcher
It’s been sitting on my bookshelf for about 10 years, and decided it might be about time to finally read it.
“Stolen Prey,” by John Sandford
It’s new, and because most of his titles include the word “Prey,” I have read them in order so I don’t forget which ones I have already read.
“Groundswell: Winning in a World Transformed by Social Technologies,” by Charlene Li
Again, I bought it when it first came out and figured I shouldn’t be the last to read it now that it is probably obsolete.
“Salt: A World History,” by Mark Kurlansky
I heard it was fascinating. Who knew it was such an important part of our history? I just know I like salty snacks at cocktail hour!

Chairman and editorial director, Golf Digest

I always have an audiobook loaded in the car — currently in the middle of Michael Shaara’s “The Killer Angels,” a best-seller 20 years after it won the Pulitzer Prize, 10 years after his death. Now reading on Kindle Fire my first Stephen King, “11/22/63,” which is longer than the Warren Commission report.
Next I’m looking for some answers in Colin Powell’s memoirs about leadership, “It Worked For Me.” And as background music for my buddies golf trip to Scotland in July: Richard Ford’s “Canada.”

Founder and CEO, Shine Entertainment Media

“Steve Jobs,”
by Walter Isaacson
“Thinking, Fast and Slow,” by Daniel Kahneman
“The Tao of Travel: Enlightenments From Lives on the Road,” by Paul Theroux. I love to travel and see new places. When I cannot do it … I read about it. Theroux is one of the best modern-day travel writers. I usually read him before I go to sleep.

CMO, Vitacost

“Thinking, Fast and Slow,”
by Daniel Kahneman
Since I have a Ph.D. in economics, I believe any book that provides a brighter perspective on “the dismal science” is worth reading. What Kahneman and Tversky researched as the foundation of this book seems to have had powerful implications for my thinking as a businessperson and as a decision-maker.
“Catherine the Great: Portrait of a Woman,” by Robert Massie
I am constantly amazed when looking back at leaders who have made great decisions and wonder if they ever contemplated the full impact of their actions.

CEO, Synergy

I’ll be reading Simon Armitage’s “Walking Home: Travels With a Troubadour on the Pennine Way,” the memoir of a poet making an epic trek across the North of England and giving readings along the way to pay his way. It’s a book that will take me back to the much-loved and much-missed rugged and dramatic landscape of my growing up in West Yorkshire.

CEO, Ahead

“It Worked for Me,”
by Colin Powell
Inspirational book on leadership from one of the best.
“By Invitation Only,” by Alexis Maybank and Alexandra Wilkis Wilson
The story of Gilt Group, which has changed the way millions shop for fashion.
“Private Games,” by James Patterson
A favorite author of mine, I am looking forward to this new release which is set at the 2012 London Olympics.