Group Created with Sketch.
Volume 23 No. 34
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Pepsi returns to Super Bowl

Deal for halftime show links brand’s music, sports efforts
Pepsi is returning as title sponsor of the Super Bowl halftime show for the next four years. Industry sources said last week that terms had been agreed to but that a deal was not complete. Driving the deal is Pepsi’s desire to link its sports and music platforms with the biggest sports even...

Already a Subscriber?



Register for a Free Account

  • View unlocked and archive stories for free like this one
Register For Free
×
UNLOCK THIS ARTICLE &
20 YEARS OF SBJ NEWS
with a one-time email verification.
If you already have an account, click here to log in.