Group Created with Sketch.
Volume 20 No. 46

People and Pop Culture

Los Angeles Dodgers senior director of security Rich Wemmer is retiring and will be replaced by Michael Hillmann for the remainder of the season.

The Pittsburgh Pirates hired Aaron Cohn as senior director of corporate sponsorship sales and service. Cohn was senior director of corporate partnerships for the Tampa Bay Rays.

The San Diego Padres named Sara Greenspan director of human resources. Greenspan was human resources director for Kentucky Fried Chicken.

University of Maryland associate athletic director for media relations Doug Dull is resigning to launch a sports communications firm.

Winona State University
named Eric Schoh athletic director. Schoh was athletic director at Wayne State College.

The Collegiate Water Polo Association hired Scott Hartkorn as director of membership services and assistant director of multimedia services. Hartkorn was multimedia coordinator at Villanova University.

The University of Miami (Fla.) hired Tim Wise as senior associate athletic director for facilities and event operations. Wise was interim associate athletic director for facilities and capital projects at the University of Wisconsin.

Endurance Sports
The World Triathlon Corp. hired Patrick Gramling as chief financial officer and Kim Moldovam as chief accounting officer. Both were with Ernst & Young’s North Florida practice.

Legends Hospitality Management named Dave Kerschner senior vice president of facilities and business development and Eric Gelfand senior vice president of communications. Kerschner was senior vice president of development and Gelfand senior vice president of communications for SCP Worldwide.

Branded Seats hired Scott Brubaker as vice president of business development.

Munchly named Kyle Kelly vice president of business development. Kelly was assistant vice president of strategy and business development for Merrill Lynch.

The American Football Coaches Association named Gary Darnell associate executive director.

The Philadelphia Eagles named Tom Donahoe senior football adviser, Ed Marynowitz assistant director of pro scouting, Alec Halaby special assistant to the general manager and Jake Rosenberg manager of football administration.



Rotenberg Associates hired Kimberly Fields as communications counsel. Fields was director of civic and business affairs for the Minnesota Vikings.

Race On LLC named Tim Mayer general manager for the Grand Prix of Baltimore.

Moji hired Sheri Schiff as director of sales.

Awards and Boards
The V Foundation for Cancer Research named Robin Roberts, ABC’s “Good Morning America” co-anchor, to its board of directors.

Girls in the Game named Scott Malaga, Intersport senior vice president of strategic partnerships, to its board of directors.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

Miami was the setting for the 12th annual Sports Facilities & Franchises conference, led off for the second year by the Ticketing Symposium. Attendees gathered at the JW Marriott Miami over three days for panels, featured speakers and networking, with time built in for a tour and a ballgame at the new Marlins Park.
All photos by Gort Productions.

Darren Birch of the Australian Football League, and Jane Kleinberger and Dave Butler of Paciolan

SBJ columnist Bill Sutton, who moderated a panel on maximizing sales, with Caryn Dolich of LivingSocial and Murray Cohn of the NBA, a member of the panel

Russell Scibetti of the New York Jets and John Browne of the Columbus Blue Jackets

Mark Brown, Paul Simon, Nick Arison and Kevin Duplaga of the Miami Heat

Steve Gregosky of Ovations Food Services, Jen Zick of FanOne Marketing and Thomas Marchetto of Ovations

Mike Ondrejko of Legends Premium Sales, Brian Lafemina of the NFL and Joe Ondrejko of the Philadelphia 76ers

Bryant Pfeiffer of MLS with Sean O’Neil of One to One Leadership, who made a presentation on sales force management

Chris Kaiser of the University of Michigan, Elyse Guilfoyle of Google, Jordan Maleh of the University of Michigan and Scott Schultz of Google

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.

Headwear, apparel and accessories company Ahead recently named Anne Broholm chief executive officer. Broholm joins Ahead after nearly seven years with Cutter & Buck, most recently serving as global director of golf sales. Her past roles also include time with Imperial Headwear, Liz Claiborne, Ocean Pacific and O’Neill. Broholm spoke with staff writer Brandon McClung.

Age: 47
New title: Chief executive officer, Ahead.
Previous job: Global director of golf sales, Cutter & Buck.
First job: A summer job as a cashier in a Mexican food concession stand at Elitch Gardens, our local amusement park.
Education: Bachelor of science, merchandising, Colorado State (1986); MBA, University of Colorado (2000).
Resides: Permanent residence in Denver, with husband Tom and four-legged son Luigi; secondary residence in Mattapoisett, Mass.
Executive most admired: Condoleezza Rice, for her extraordinary accomplishments in so many areas. I also have had the pleasure of working closely with and truly admire Annika Sorenstam.
Favorite vacation spot: Anywhere tropical with water and plenty of sun, or Italy.
Last movie seen: “The Descendants.”
Favorite movie: “The Sound of Music.”

What will be the biggest challenge in your new position?
Taking Ahead from being an entrepreneur-owned company into the next chapter in its history. I am only the second CEO in the company’s history since the company’s founding in 1995. There will be a balance to be achieved between driving growth and moving the company forward while at the same time not completely abandoning the great legacy and culture the company has developed under its original founder and CEO, Ken Shwartz.

What is the biggest risk you've taken in your career?
Accepting a position at Liz Claiborne in my 20s and moving to New York all in two weeks’ time. That decision was certainly a pivotal point in my career, although at the time I did not realize that and made this decision in a very carefree manner.

What is your biggest professional accomplishment?
I’d have to say being named as CEO of Ahead.

What is your biggest professional disappointment?
It may sound corny, but I always look at those “40 Under 40” lists and think if I had just been a little more serious about my career in my 20s, who knows? While I’ve always been career-minded, I spent some of those years really enjoying life, which I guess is what you are supposed to do, right?

What is one element that you would like to change about the sports industry?
I think there is always room for more women in the sports industry. In golf specifically, I look at Donna Orender, former WNBA president, who is currently leading the Golf 2.0 initiative to get more women into the game, and Cindy Davis, president of Nike Golf, as two great examples of women who are making things happen in a traditionally male industry.

I remember [Dick] Ebersol standing up at a sports business awards ceremony. He got up and said, “If you don’t know this, folks, your success in this business will be determined by your relationships.” It wasn’t that I didn’t know that, but I’d never heard it said quite that eloquently.

I want to be in businesses that actually are profitable, that make money. Otherwise, you’re always scrambling to deal with lenders. It’s not a lot of fun.

I want to see us grow organically first. Acquisitions in so many areas depend on how long your contract is for in food or beverage.

The Yankees and Cowboys contracts are for 30 years. That’s what gives the company value. This company owns the food and beverage rights for the two most iconic and powerful stadiums in the world for 30 years.

I have a terrific assistant who starts out the month and schedules all of my executive committee meetings at Legends, my board meetings at Legends, my management meetings at Legends.

We’ll do a lot in the U.S., Europe as a secondary option, and we’ll see about the Far East after that.

I personally think F1 has tremendous growth ahead of us. I hate to say this, but I’m not as bullish about NASCAR.

The fact that you’re going to go into a facility, take your seat and order something with your device is too good of an idea. Major League Baseball is trying to do it. Steve Ross’ FanVision is trying to do it. Somebody is going to get there, but connectivity in a stadium is a big problem.

No one wants to move all over their whole career, but if [Legends staff are] paid well, they’re good projects and they’re challenged with exciting work, then I’m doing my job.

The whole environment changed for me in 2008 when my biggest investor and partner, a small firm in New York called Lehman Bros., went out of business. I don’t think anybody could have counted on what was going to happen there. I had been at their office the week before, talking about where we were going with SCP. It’s hard to explain how that feels.

Today it’s almost like you have to throw pro formas out the door because of the economy. All of those numbers that seemed so easy to hit when I first took over the Jazz in 1983, when I came to the Garden in 1991, the acquisition of IMG, the acquisition of CSTV, all of these things that I’ve done — you set up a pro forma with reasonable objectives, on the backs of that you finance a business and go at it. Those days are gone, or at least it feels like it.

You have to start with a very conservative approach today. You have to have an operating margin. The worst place to be is overleveraged, so if you can’t afford to buy it or leverage it, you shouldn’t get into it.

Team ownership today is for billionaires. It’s not an LBO game anymore.
I don’t think I can buy teams, and that’s OK. That part of my life is probably in the rearview mirror now.

I started with the Jazz in 1983. We bought with $8 million of debt. It had $2.7 million of losses. Then the Jazz became worth $18 million and then $36 million and the revenue streams and the TV deals kept increasing and every pro forma looked like a hockey stick and we always hit those numbers. You can’t do that anymore.

Families lost significant net worth these last few years, so owners are tougher to find.

If [Barack Obama] gets re-elected, and we continue to have his policies, I think things will continue to be tough from a business perspective, because we know we’re going to be paying significantly more taxes. We know we have big-time deficits [and] interest rates can’t stay this low forever. There are still a lot of dark clouds on the horizon.

The ’90s are long gone. You could make a lot of mistakes in the ’90s and you could recover because you had other areas that would compensate. You make mistakes now — it’s tough.