Basketball shoes for dancing, not dunking
Over the years, the marketing appeal and athleticism of NBA stars have established and later made fortunes for footwear brands, from Chuck Taylor and Converse to Michael Jordan and Nike. Now, a decidedly different type of shoe manufacturer is aligning with the league, which has granted it a license to make NBA-logoed women’s dress shoes.
It is offering two shoe styles available with NBA team logos. A microsuede pump with a four-inch heel sells for $99.99. For $249.99, it’s offering a “crystal pump” with a six-inch heel. Initial distribution is limited to the company’s website. Herstar also offers shoes with logos from the universities of Florida, Alabama and Miami.
Though NFL licensing chief Leo Kane said the NFL has not licensed Herstar, the company is offering potential customers the opportunity to join an NFL product waiting list for a small fee, somewhat similar to NFL teams’ waiting list for season tickets. Earlier this year, NFL sock licensee For Bare Feet launched team-logoed heels and boots (SportsBusiness Journal, March 12-18).