Menu
Marketing and Sponsorship

Green plans departure from GMR Marketing, explores options

Veteran marketer Tamera Green plans to leave GMR Marketing in mid-May, she said.

Green, who joined GMR in 2006 as vice president and group account director after several years at IMG and Muhleman Marketing in Charlotte, will explore other professional opportunities.

“I’ve decided to make a change and do something different, and GMR has been very supportive of that,” Green said.

Her experiences in sports marketing have been many, including working with Muhleman to bring the NFL Panthers to Charlotte. Out of GMR’s Charlotte office, she worked closely on Gillette’s sports marketing efforts, which included the “Young Guns” platform in NASCAR and several Olympic initiatives. She most recently has consulted with GMR clients HBO, Speed, Cintas and Best Buy.

Mike Boykin, GMR’s executive vice president of sports marketing, credited Green with helping expand GMR’s consulting business, as well as with discovering and developing young talent within the agency. Boykin didn’t discount the possibility of Green working on some projects that could extend her relationship with GMR past mid-May.

— Michael Smith

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2012/04/23/Marketing-and-Sponsorship/Tamera-Green.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2012/04/23/Marketing-and-Sponsorship/Tamera-Green.aspx

CLOSE