Menu
People and Pop Culture

Jerry Tarde, chairman and editorial director, Golf Digest

PROFESSIONAL

Photo by: SUSAN FALZONE
What I Like …

An insight: The most powerful question to ask yourself every day: What would you do if you had no fear?

An influential person in my career: Father Hurley: inspiring high school priest who forced me to decide between debating team and newspaper, which led me to forget the law and dive into journalism.

An out-of-the-box idea: How about a game that takes 150 acres, five hours a day and thousands of dollars a year to play. You’ll never get any good, kids and old women will beat you, and once you play, you’ll think it’s the greatest game ever.

JERRY TARDE
Chairman/Editorial Director,
Golf Digest

What I do: I preach golf to the converted.

Where I'm from: A municipal golf course two blocks from my family’s row home in a part of Philadelphia where it’s good to come from but not to be.

Where I Went to School: Northwestern, including winter quarters without a car.

My First Job: Interned at Golf Digest in 1977 and never left; basically the same job I have now. I always had the freedom to fool around in whatever interested me about golf.

A timeless idea: Handwritten thank-you notes.

A business deal: Signing Tiger Woods as a Golf Digest playing editor 1997-2011; not a bad run.

A sports facility: Augusta National, where chicken sandwiches are still $1.50.
 
A sports event: Open Championship at St. Andrews, where golf has been played for 500 years.
 
A strategy: Make your mistakes from moving too fast, not too slow.
 
A hire: Dan Jenkins in 1984, when Sports Illustrated thought he was done. It turned out, he was only getting started.
 

Photo by: GETTY IMAGES
A brand: Titleist — built on the pyramid of influence.
 
A trend: Unleashing magazines on tablets: print goes Hollywood.
 
A pro league or team business initiative: Golf in the Olympics, Rio 2016.
 
A story that bears watching: Donald Trump buying golf courses.


What I Like About …

My job: The people I get to hang out with.
 
Competing: Is 100 percent preparation.

Sports: The rule of law.

Sports technology: NBC Golf simulcast on Golf Channel.

The future of sports business: Interactive cable programming.
 

Keegan Bradley
Photo by: GETTY IMAGES
Sports fans: Coming out to watch Keegan Bradley.


What I’d Like To …

Change: Making everything more affordable.
 
Change in what I do: Not have to go through airport security.
 
See: Tiger win and lose gracefully.
 
See more of in sports: Famous athletes signing autographs for kids.
 
See different: Athletes saying what they really mean and not being pilloried by the media who asked the question.
 
Eliminate: Knee-jerk criticism of golf by pandering politicians.


What I Don’t Like …

In general: Having to park in a state other than the one in which the sporting event is being played.

Pet peeve: Golf commentators named “Sir Nick.”
 
In sports: Repeating the same TV commercials — except for the ones with the baby who talks like an adult.
 
In business: Agents who tell you they’ve asked their player when you know they didn’t.
 
About sports fans: Accepting rudeness and mediocrity.

PERSONAL

What I Like …

People: Stealing a Dan Jenkins line, I like people who like me.
 
That would surprise those who know me: Roulette — I have a system!

Above all else: Fealty … or in the absence of that, chicken scarpariello, which is my electric-chair meal.
 

Photo by: GETTY IMAGES
Hero: Picasso, because the moment he got good at something, he had the courage to stop doing it and move on.
 
Player: Arnold Palmer, because he unfailingly treats everyone with grace and humility.
 
Teams: Wake Forest Deacons, New York Yankees, American Ryder Cup team.
 
City: Clementon, N.J.

Memento: Merion wicker basket. Believe me, it’s really cool.
 
Time of year: The Masters through British Open, because outdoors is better than indoors.
 


Music: Jazz.
 
Magazines: The New Yorker, Vanity Fair, Hemmings.
 
IPad apps: Instagram, Rue La La, GolfLogix.
 
Hobbies: Fly-fishing, horse racing.
 
Movie: “Guess Who’s Coming to Dinner.” (It almost never happened — the filming ended 17 days before Spencer Tracy’s death.)
 
Artist: Anthony Ravielli, the scratchboard genius who drew Ben Hogan.
 
Food: Snapper soup at Pine Valley.
 
Dessert: Macaroons at the Links Club.
 
Drink: Sam’s Special at Cypress Point.
 
Car: 1952 Ford F-1 pickup
 
Aftershave: My father’s “Man About Town” cologne. He’d put it on in the upstairs bathroom, and you could smell it down in the cellar.
 
Singer: Ella.
 
Quote: “In crisis management, there’s just four rules: Get it right, get it fast, get it out, get it over. … If you try and eliminate one of those steps, you’ve got troubles.” — Warren Buffett

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2012/04/02/People-and-Pop-Culture/What-I-Like.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2012/04/02/People-and-Pop-Culture/What-I-Like.aspx

CLOSE