LPGA adds more players to personality-driven campaign
The LPGA began a brand campaign last year as a way to highlight the personalities of its players. The tour is taking it a step further this year with four new spots that will debut this week on Golf Channel and a variety of other platforms, including the LPGA’s international TV partners and Global Golf Post, a digital golf magazine.
|Serial tweeter @themichellewie stars in a spot with Suzann Pettersen.|
The production was done by Sacred Cow Advertising, Austin, Texas, the same group that initiated the brand campaign last year.
“The spots feature a really natural dialogue between the players and exposes more of what they’re about, in terms of their personalities,” said Jon Podany, the LPGA’s chief marketing officer. “Last year we featured a couple of players and this year there are a lot more. It really builds on what we started last year and we’re thrilled with the way the players deliver in these spots.”
Among the players featured: Brittany Lincicome, Paula Creamer, Natalie Gulbis, Suzann Pettersen, Na Yeon Choi, Wie and Pressel, along with highlights from last season.
Each spot ends with a player directing the viewer to the LPGA’s Twitter page, Facebook page or official website, LPGA.com.