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Volume 21 No. 1

People and Pop Culture

The Texas Rangers named former major leaguer Greg Maddux special assistant to the general manager.

The Baltimore Orioles hired Lee Thomas as special assistant to the executive vice president of baseball operations and Fred Ferreira as executive director of international recruiting.

The Houston Astros named Jeff Luhnow general manager. Luhnow was vice president of scouting and player development with the St. Louis Cardinals.

The Class A Midwest League’s Wisconsin Timber Rattlers hired Jim Meulendyke and Liz Wockenfus to their group sales department.

The Portland Trail Blazers named Dan Dickau player development assistant.

Colorado State University named Jack Graham athletic director, replacing Paul Kowalczyk.

Marquette University named Larry Williams vice president and athletic director. Williams was athletic director at the University of Portland.

The Missouri Valley Conference named Greg Walter assistant commissioner for compliance. Walter was assistant commissioner for compliance with the Summit League.

Global Spectrum named Brian Hixenbaugh general manager of the University of Central Florida Arena. Hixenbaugh was assistant general manager for the Colonial Life Arena in Columbia, S.C.

Prudential Center named Jarrod Jordan director of premium seating sales. Jordan was director of business development for Chelsea Piers.

The International Federation of American Football named Adam Provost managing director.

The Columbus Blue Jackets named Craig Patrick senior adviser of hockey operations.


Shamrock Sports & Entertainment hired Eric D’Elia as account manager. D’Elia worked for the PGA Nationwide Tour.

Team One named Damian Areyan director of experiential and relationship marketing. Areyan was manager of sports marketing and alliances at Deutsch, Los Angeles.

CBS Sports Network named Dan Weinberg senior vice president of programming. Weinberg was vice president of licensing at MLB.

Comcast named Neil Smit Comcast Cable Communications chief executive officer in addition to his title of Comcast Cable president.

Colorado Rapids managing director Jeff Plush is leaving the organization.

Sports Commissions and Tourism Boards
The Central Florida Sports Commission named David Zsembik Seminole County marketing and event manager.


The U.S. Tennis Association promoted Sue Hunt to chief marketing officer.

America’s Cup named Richard Worth chief executive officer, replacing Craig Thompson.

TriColumbia promoted Kari Ebeling to chief operating officer.

Acentech named Jeffrey Zapfe president.

The Ragnar Relay Series hired Dave Klewan as vice president of corporate partnerships. Klewan most recently oversaw corporate partnerships for the Los Angeles Marathon.

Performance Bicycle hired Carol Wentworth as senior vice president of marketing. Wentworth was vice president of marketing at True Value Co.

Awards and Boards
iSportconnect named Lou Imbriano, TrinityOne president and chief executive officer, to its advisory board.

XOS Digital named Tom Stultz, former IMG College senior vice president and managing director, to its board of directors.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.


Sage Collective

My 9-year-old technofile son is getting a Kindle Fire and an iPod Shuffle and my 6-year-old daughter, much to my dismay, is getting a Justin Bieber Tour Bus and a Justin Bieber doll with his real hairstyle. I bought this online so as not to shame myself in the store.
My husband is getting clothes … because he needs help. I’m asking for spa gift certificates because I’m going to go anyway and it makes it easy on them.

SVP/GM of sports operations
Turner Sports

This year I’ll be buying part ownership of the Green Bay Packers for my 8-year-old son — hope he can handle the responsibility of being an NFL owner and isn’t starstruck during Aaron Rodgers’ contract negotiation.
I’d like to receive the smallest, fastest, most reliable hotspot device possible, so I can stay connected 25 hours a day on the road and because I still don’t like typing on an iPad. Would also like to receive the commemorative DVD of N.C. State’s surprising run to the 2012 Final Four … would settle for the book if needed.

Executive director
Lone Star Sports & Entertainment

Please no more gadgets — I already have a BlackBerry, an iPhone, an iPad and a laptop. For books, I’d love a new coffee table book, one that reminds me of my days in New York. For gifts, I will (well, the bowl will) be purchasing 250 32-inch flat screens for a bunch of college football players and a Thomas the Train for my 2-year old.

Chief marketing officer

Hope to receive: The Steve Jobs book (I’m fascinated by the innovation and branding that has come out of Apple) and a new golf bag — not that I’m playing enough to wear it out, but it’s time.
Giving: Clothes, jewelry and iGadgets for the 4 women in my life (wife and three daughters). We’re also planning on a ski trip over the holidays to The Canyons in Park City, Utah.

Executive producer/head of programming
Madison Avenue Sports and Entertainment

The book I’m looking forward to receiving is “Killing Lincoln,” by Bill O’Reilly. I’m a huge history buff, especially Civil War-related material, so thanks to Bill for thinking of me this holiday season! I’ve also asked for a new putter since mine is 25 years old and has apparently exhausted all of the good putts it once contained.
As for giving, after I read the book, I’ll “re-gift it” to MadAve partner Joe Tacopina and give my old putter to Ed Horne, another MadAve partner, because it could only help his golf game.

Deep Alliance Marketing

Hope to receive?
Things that make me think and help me gain perspective.
Book: “Steve Jobs,” by Walter Isaacson. Such a critical figure in both tech and marketing.
CD: “Lioness: Hidden Treasures,” by Amy Winehouse. A tremendous talent that left us too soon.
DVD: ESPN Films’ “30 for 30” series. Great documentaries, just need to get through them all.
Gadget: Stylus for my iPad (can’t write with my finger).
Give? Books and apps (iTunes cards).

Sheex Inc.

Gifts: Clarisonic for Travel, Beats by Dre Headphones, Bang & Olufsen wireless speakers and new Sheex Gel Foam Mattress topper, available at Bed Bath & Beyond in spring 2012.
DVD: “The Help.”
CD: New Rihanna CD.

Founder and managing director
Park Lane

I know that I’m getting older because I asked my wife to just get me dress socks for Christmas. Park Lane will be giving iPads and magnums of JKL wine out to clients and friends.

VP of marketing

The Kindle Touch (above) and Jawbone Jambox (below) are on lists this year.
I am giving the Kindle Touch to a couple people, including my husband, but I have to admit they took a long time to purchase because I wanted to add a few favorite books to each, and I love losing myself in bookstores, even if they are online. Two books I added to these gifts were “The Art of Racing in the Rain,” by Garth Stein, and “Steve Jobs,” by Walter Isaacson (a contradiction, I know, having that book on a Kindle).
Obviously I am an Apple fan and just recently got a new iPhone 4S and an iPad 2, so I am not asking my family for any gifts, though I am hoping for some wonderful handmade Christmas gifts from my kids. That said, Santa may be bringing our family the Wii game “WipeOut,” and I do look forward to some friendly competition in our house on Christmas Day.

Delaware North Cos.

What I’ll be giving
: I love the Jambox, the wireless speaker from Jawbone. It has incredible sound for its size, which makes it great for the road. It will make a perfect gift for a few people I know.
What I’d like to receive: I’m an avid reader, and “Matterhorn,” by Karl Marlantes, is on my list. For music, I’d love to receive the “Alligator Christmas Collection” or anything by Van Morrison or Al Green. For skiing, I’m interested in the Suunto Core Altimeter Watch from

SVP/general sales manager
Turner Sports Ad Sales

I already received my gift this year — the NBA season tips off Christmas Day on TNT! I am also looking forward to spending a week together with my family skiing this holiday season.

Scott Malaga was at Cornell University, a football player and business management major trying to figure out how to put the two together. (He, IMG Sports & Entertainment President George Pyne, and Dallas Cowboys coach Jason Garrett were all captains of their respective Ivy League football teams the same year.) A couple of decades later, after an impressive series of employers and titles, Malaga will work in the sponsorship and events marketing division at Intersport and focus on client services. “My career hasn’t been specific in one field,” Malaga said. “And now, since Intersport offers so much, I can fall back on each experience and apply it in some small way.” He spoke with staff writer Kristen Heimstead.

Age: 45
New title: Senior vice president of strategic partnerships, Intersport
Previous job: Vice president of corporate partnerships, Chicago Fire
First job: I was a maintenance man at a swim club … so I swept tennis courts.
Education: Bachelor’s of business management, Cornell University (1989); master’s in sports administration, Ohio University (1990)
Resides: Elmhurst, Ill., a suburb west of Chicago, with wife Beth and 8-year-old twins Sydney and Luke
Grew up: Chappaqua, N.Y., since I was 12
Executive most admired: The gentleman that helped launch my career and was my mentor for a little while, Chuck Jarvie, former Host Communications and Dr Pepper executive
Brand most admired: Under Armour. The whole story fascinates me. They’ve done a great job. I’d love to meet the founder at some point.
Favorite vacation spot: Kiawah Island, S.C. Hopefully I’ll retire there someday.
Last book read: “Blue Ocean Strategy,” by W. Chan Kim and Renée Mauborgne
Last movie seen: “Happy Feet Two” with my kids
Favorite movie: “Secretariat”
First concert: The Police at Shea Stadium

What is the biggest challenge in your new position?
Educating the people I now meet with of all the things that Intersport does well. In some circles Intersport is known for TV production, or they’re known for sponsorship and event marketing, or they’re known for hospitality.

What is the biggest risk you've taken in your career?
Definitely quitting my first job, so I would highly recommend that people don’t do that. I was working for Champion and my girlfriend (who is now my wife) was living in Chicago, so I wanted to move to Chicago. I quit my job before I had one, and that was not a good decision. … It all turned out well, though.

What is your biggest professional accomplishment?
I would have to say helping to launch the national sales strategy for ISP Sports and then initiating the conference relationship manager position where I oversaw our West Coast schools.

What is the biggest professional disappointment in your career?
I guess it would be when my focus changed at ISP Sports away from the West Coast schools that I worked with. … I really liked dealing with them. … And also I would say not selling the jersey deal for the Chicago Fire before I left. That was my focus at the end.

What career advice do you have for people wanting into this industry?
The most important thing is your integrity and to maintain that throughout your career because that’s the thing that you’re going to fall back on the most. Make sure people trust you, because if people trust you, then they’ll ultimately do business with you. And for me personally it’s been keeping a work-family balance, a life balance.

What is one story you are continuing to watch in sports today?
Conference realignment and all the different movements that have gone on within college football. … It seems to me it’s going in the direction of being four major conferences, and the other schools are going to be struggling to get a foothold.

What is one element that you would like to change about the sports industry?
In college sports it does seem that the money seems to dominate. I’d like to be assured that the students are really student athletes, rather than sometimes the perception that they’re not. I love college sports. I love what it represents. They just have to fight to maintain that student-athlete reputation.