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Reader Survey

About you and the industry, Reader Survey 2011

Super Bowl you’d most want to attend

New Orleans (2013) 45.3%
New York (2014) 43.9%
Indianapolis (2012) 10.9%

Respondents: 2,120


Most influential person in sports business

Roger Goodell 32.7%
George Bodenheimer 17.3%
Tim Leiweke 6.0%
Bud Selig 5.7%

Respondents: 2,181

Most powerful brand in sports

ESPN 31.3%
Nike 25.1%
New York Yankees 16.2%
Manchester United 6.2%

Respondents: 2,181

Biggest sports business story of the year

NFL owners and players reach a new labor deal 39.6%
Los Angeles Dodgers fall into bankruptcy 9.9%
College rights fees soar, with Pac-12
and Big 12 latest to get major increases
9.0%
NBC bets big to keep Olympic rights 7.2%

Respondents: 2,152

Biggest threat to sports

Rising ticket prices 22.9%
Disconnect with fan base 19.4%
Inflated athlete salaries 18.3%
Improvements to the in-home
viewing experience hurting attendance
14.9%

Respondents: 2,147

 

Are you active on social media?

Facebook 75.6%
Twitter 58.3%
LinkedIn 57.8%
YouTube 35.2%
FourSquare 9.2%
Blogger 8.1%
Tumblr 3.0%
No 11.5%

Respondents: 2,152


Feeling about the state of the sports business over the next five years

Very optimistic 34.4%
Somewhat optimistic 47.4%
Neither optimistic nor pessimistic 10.8%
Somewhat pessimistic 6.5%
Very pessimistic 0.5%
No opinion 0.6%

Respondents: 2,156

Most marketable athlete

Tom Brady 20.6%
Peyton Manning 15.0%
Derek Jeter 13.8%
Aaron Rodgers 9.7%
LeBron James 8.1%

Respondents: 2,181

Best sports event to attend

Super Bowl 19.9%
FIFA World Cup 13.1%
NCAA Final Four 10.1%
Stanley Cup Final 8.5%
Summer Olympics 8.5%
World Series 8.0%
Masters 7.0%

Respondents: 2,181

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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