Group Created with Sketch.
Volume 21 No. 2
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

NHL, Reader Survey 2011

Most effective NHL team owner

Mike Ilitch (Detroit Red Wings) 17.8%
Mario Lemieux/Ron Burkle (Pittsburgh Penguins) 13.6%
Comcast (Philadelphia Flyers) 9.1%
Ted Leonsis (Washington Capitals) 8.8%
Rocky Wirtz (Chicago Blackhawks) 8.1%

Respondents: 1,088

NHL team that has shown the most innovation in its business practices

Chicago Blackhawks 8.8%
Pittsburgh Penguins 8.6%
Washington Capitals 8.6%
Philadelphia Flyers 7.8%

Respondents: 1,088

Sponsor that does the best job activating around the NHL

MillerCoors/Molson Beer 17.3%
Bridgestone 13.4%
Geico 9.5%
Tim Hortons 8.7%
Verizon Wireless 6.4%

Respondents: 1,088

The NHL should ban player fighting

No, key part of the game 69.7%
Yes, time has come 23.3%
No opinion 7.0%

Respondents: 1,041

Event you’d rather see

Stanley Cup Final 68.0%
Winter Classic 29.8%
NHL All-Star Game 1.7%

Respondents: 1,046


Least effective NHL team owner

NHL (Phoenix Coyotes) 16.3%
Charles Wang (New York Islanders) 15.4%
James Dolan (New York Rangers) 10.2%
Tom Hicks (Dallas Stars)* 7.1%
Alan Cohen (Florida Panthers) 6.8%

*Since the close of the survey, Tom Gaglardi has become owner of the Stars.
Respondents: 1,088

What the next five years hold for the New York Islanders

Team will still be looking for a deal for a new arena 35.9%
Team will land a deal for a new arena 34.9%
Team will relocate 24.9%

Respondents: 1,009

In five years, the Winnipeg Jets will be

A successful team on and off the ice 53.5%
Struggling with ticket and corporate sales 33.7%
Not in Winnipeg 5.9%

Respondents: 1,000

What the next five years hold for the Phoenix Coyotes

Team will be sold; new buyer will relocate the team 66.4%
Team will be sold; new buyer will keep the team in Arizona 22.6%
Team will fold 7.2%

Respondents: 1,009