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Volume 21 No. 6
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NFL, Reader Survey 2011

Most effective NFL team owner

Robert Kraft (New England Patriots) 43.0%
Jerry Jones (Dallas Cowboys 13.7%
Publicly owned, nonprofit corp. (Green Bay Packers) 12.7%
Art Rooney (Pittsburgh Steelers) 7.9%

Respondents: 1,250

Least effective NFL team owner

Mike Brown (Cincinnati Bengals) 21.0%
Al Davis estate (Oakland Raiders) 15.5%
Daniel Snyder (Washington Redskins) 8.2%
Wayne Weaver (Jacksonville Jaguars) 8.1%

Respondents: 1,250

When Nike gets the NFL’s uniform contract next year, would you say that is ...

A good thing. They'll breathe new live into the looks of the uniforms. 43.4%
A neutral event. You’ll see little change with uniforms. 35.5%
A bad thing. They’ll go too far in uniform design and harm traditions. 19.4%

Respondents: 1,222

Sponsor that does the best job activating around the NFL

Anheuser-Busch 28.9%
Verizon 12.3%
Papa John’s 11.9%

Respondents: 1,172


Team most likely to relocate to the Los Angeles market

Jacksonville Jaguars 48.8%
San Diego Chargers 24.4%
Expansion franchise 11.8%

Respondents: 1,199

If the NFL returns to the Los Angeles market, the local team’s stadium will be located in ...

Farmers Field (L.A. Live)/AEG 77.8%
City of Industry (Grand Crossing)/Edward Roski 9.4%
Neither 12.8%

Respondents: 1,184

NFL team that has shown the most innovation in its business practices

Dallas Cowboys 26.1%
New England Patriots 11.4%
Green Bay Packers 9.3%

Respondents: 1,250

Biggest threat to the success of the NFL

Rising ticket prices 34.5%
Improved technology for at-home viewing 29.0%
Concussions 17.5%
In-stadium fan behavior 11.9%
Other 7.0%

Respondents: 1,226