Group Created with Sketch.
Volume 21 No. 1

People and Pop Culture

Global Spectrum named Lorenzo Muniz general manager of the BankUnited Center at the University of Miami. Muniz was general manager of the James L. Knight International Center in Miami.

The New York/New Jersey 2014 Super Bowl Host Committee named Andrew Lee general counsel.

USA Football named Jim Elias senior finance director, Matt DeLuzio Pacific Mountain regional manager, Jennifer Phelps associate general counsel, Chris Beelby senior software engineer, Jordan Kendrick-Lohman coordinator for the events services team, Akash Kulkarni data warehousing engineer, Morgan Murray digital project management coordinator and Chelsea Smith membership services coordinator.

The Central Hockey League’s Texas Brahmas and parent company, NYTEX Sports promoted Frank Trazzera to chief operating officer for NYTEX Sports; Scott Plourde to vice president of sales for both NYTEX and the team; Mike Barack to team president; and Chad Siewert to director of sales for the club, and added the title of general manager to coach Dan Wildfong.


Fredrik Jonsson launched Nordic Sports Marketing Consulting. Jonsson was project marketing manager for the Swedish Elite League’s Frolunda Indians.

Interticket USA hired Omar Damian as director of operations.

Momentum Worldwide vice president and global communications director Adrienne Scordato left the company.


Comcast SportsNet Mid-Atlantic promoted Joanna Shapes to programming coordinator and Allen Popels to newsroom coordinator and named Brett Sullivan digital sales manager and Michael Beal traffic coordinator.

Golf Digest Cos. hired Peter Hunsinger as president and publisher. Hunsinger was vice president and publisher of GQ.

Fox International Channels and Fox Sports Media Group established a new division, FIC Sports, and named Peter Hutton senior vice president. Hutton was a partner and director for Broadreach Media.

NBCUniversal named Emilio Romano president of Telemundo.

YES Network promoted Mike Webb to senior director of broadcast operations.

Jerry Jauron will step down as Iowa Speedway president in October to join C&L Cos.

Michael Waltrip Racing named Scott Miller executive vice president of competition, effective at the end of the NASCAR Sprint Cup season. Miller was director of competition for Richard Childress Racing.

Multiteam Companies

Palace Sports & Entertainment hired Harlan Hendrickson as vice president of lifestyle marketing.

Sunrise Sports & Entertainment promoted Andre Therrien to director of business operations.

Sporting Goods and Apparel
Nike hired Howard Taylor as managing director and vice president of the Nike Foundation, effective in January. Howard led the U.K. Department for International Development program in Ethiopia.


iSportconnect hired Sonja Kreye as director of German operations.

Jeff Ladd opened Sports Insurance Specialists.

Paciolan promoted Tyler Monroe to product manager.

PwC US hired Mike Keenan as managing director for the firm’s entertainment, media and communications practice. Keenan was a principal for Keenan Consulting.


The Toronto 2015 Pan/Parapan American Games named Blair McIntosh director of sport. McIntosh was director of games for the Sport Alliance of Ontario.

Jani-King hired Mike Biggs as director of sports and venue partnerships.

Awards and Boards
The Los Angeles Sports and Entertainment Commission named Gary Williams, Westfield Property Group U.S. senior executive vice president, to its board of directors and Larry Green, Westfield senior vice president for U.S. development, to its advisory board.

West Marine named Christiana Smith Shi, Nike Global Direct-to-Consumer vice president and chief operating officer, to its board of directors.

Detroit Sports named Jim Renne, Rossetti design principal, to its advisory board.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

Experts covered topics from across the marketing landscape at the IMG Sports Marketing Symposium Oct. 5-6 in New York City. Attendees heard from speakers such as Larry Scott, Ben Sutton, David Downs and Jeff Hayzlett, and gathered for networking between and after sessions.

Photos by Shana Wittenwyler

Pac-12 Commissioner Larry Scott (left) and IMG College President Ben Sutton discuss college sports marketing.

Jill Gregory of NASCAR and Mike Boykin of GMR Marketing

Author and former Kodak CMO Jeffrey Hayzlett energized the crowd.

North American Soccer League Commissioner David Downs in a One-On-One Interview

The WWE’s Peter Raskin (left), Brian Corcoran of Shamrock Sports & Entertainment, and Leverage Agency’s Ben Sturner

Tom Annear, Sony Ericsson Open/IMG, and Kevin Callanan, IMG Tennis

The Biz of Baseball’s David Simmons, Wally Hayward of the Chicago Cubs and Mary Beck of MLB Network

MSG Network marks anniversary

MSG Network celebrated the one-year anniversary of WFAN’s “Boomer & Carton” show on its air with a party at Valbella in New York City’s Meatpacking District on Sept. 21. From left: Co-host and former NFL MVP Boomer Esiason, MSG Networks EVP and GM Dan Ronayne, Madison Square Garden President and CEO Hank Ratner, MSG Media President Mike Bair and co-host Craig Carton.

L.A. to host 2015 Special Olympics

Los Angeles will host the 2015 Special Olympics World Summer Games, it was recently announced. From left: Rosario Marin, Michelle Kwan, Donna de Varona, Maria Shriver, all members of the Special Olympics board of directors; Special Olympics co-founder Rafer Johnson; Don Knabe, Los Angeles County Board of Supervisors member; Tim Shriver, Special Olympics International chairman and CEO and Los Angeles Mayor Antonio Villaraigosa, holding the proclamation that was presented to the city; Bart Conner, Special Olympics board vice chairman; and Patrick McClenahan, chairman of the LA 2015 Bid Committee.

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.

Ed Horne
COO, Madison Avenue Sports and Entertainment

Ed Horne spent 15 years at the NHL before taking on the marketing and advising practice at Madison Avenue Sports and Entertainment. He recently spent time in our Charlotte studio, and these questions and answers were edited down from our conversation ... to 11 words or less. The full video of the interview is posted below.

What’s MadAve?
HORNE : “Small and nimble, focused on talent representation, marketing, media and production.”

What sets MadAve apart?
HORNE : “We’re able to do it more hands-on.”

What have you learned about the sports biz?
HORNE : “This is sports, it is entertainment. It’s supposed to be fun.”

Biggest change as a sports executive?
HORNE : “Besides the gray hair?”

Yes, biggest non-hair change.
HORNE : Perspective. “The highs aren’t so high, the lows aren’t so low.”

Mentors and influences?
HORNE : NHL’s Gary Bettman, Rick Dudley of Octagon.

What’s Canada’s beef with Bettman?
HORNE : He’s handled tough issues, always “straightforward and straight on.”

Bettman’s place in history?
HORNE : “About as good a commissioner as I think sports has seen.”

Key issues in sports business?
HORNE : College networks, “the continued movement from traditional to digital.”

What about MMA?
HORNE : Tremendous growth, but “still in a growth mode.”

Growth of sports business internationally?
HORNE : European soccer is an area “we’re … very interested in.”

Will MLS bring in more top players?
HORNE : “To compete, they’re going to have to bring in more talent.”

Young person coming into the biz should …
HORNE : “Follow the money.” Be “a key contributor on the revenue ledger.”

Is the talent level in sports increasing?
HORNE : Yes, because of “the college programs that are out there now.”

Did the iPad change your life?
HORNE : “I’m a whole lot less reliant on ink and paper.”

As a Shakespeare buff, two thumbs up for advice from …
HORNE : “‘Much Ado.’ … Don’t let others tell you what you’re seeing.”

Peter DeVita is joining production and event management company Juma Entertainment as its new COO and will be opening the company’s new office in New York City. DeVita and Bob Horowitz, Juma president and founder, are reunited after they spent eight years working together at IMG. DeVita spoke with staff writer Brandon McClung.

Age: 43
New title: Chief operating officer, Juma Entertainment
Previous title: Senior vice president of business affairs, IMG Worldwide
First job: Caddie at the local private golf course in Stony Brook, Long Island
Education: Bachelor of arts, economics, Cornell University (1990); New York University School of Law
Resides: New York City with wife, Regina, and son, Alexander
Grew up: Centereach, N.Y.
Executive most admired: Kevin Plank, president and chief executive officer, Under Armour
Brand most admired: Disney
Favorite vacation spot: Amalfi Coast of Italy
Last book read: “You Never Give Me Your Money: The Beatles After the Breakup,” by Peter Doggett
Last movie seen: “Midnight in Paris”
Favorite movie: “Forrest Gump”
Favorite musician/band: U2

What is the biggest challenge in your new position?
Helping Juma continue to grow and distinguish itself in a really competitive television marketplace.

What is the biggest risk you've taken in your career?
This one for sure. I have been here for 14 years and I am not much better at transition than my 5-year-old son. It’s an interesting time for me. IMG is a behemoth, it has a vast infrastructure and resources, and Juma is not quite at that level yet, but that is what gets me so excited about this opportunity. My role will be a lot more entrepreneurial than at IMG with the stakes, success and failures much higher.

What is your biggest professional accomplishment?
At IMG, I have worked on a variety of big deals over the years so it’s tough to single out one project. I really think it is just being able to stay ahead of the learning curve and being effective as a business affairs executive in so many different areas. … If I had to single out one, we recently concluded a deal for IndyCar last month and I was part of the IMG team that negotiated the Indianapolis 500’s new six-year contract with ABC and ESPN. It was a very challenging negotiation with complex issues, and it was fast tracked. We did the whole deal in two weeks.

What is your biggest professional disappointment in your career?
I was never able to work extensively with Mark McCormack before he passed away. He was a real visionary and was passionate about his clients and the company. I would have loved to have had more exposure to him, especially in his prime.

What career advice do you have for people wanting into this industry?
Take 1/100th of the time you spend being a sports fan and spend it learning the sports business. Educate yourself about the industry. Everyone wants to be in the sports and entertainment business, but very few people have a clue what that means. Candidates need to distinguish themselves from the masses and be absolutely relentless in networking.

What is one story you are continuing to watch in sports today?
I am an avid tennis and golf fan, so I am interested to see how the American tennis and golf communities respond and can cultivate future talent and restore the U.S. in a prominent position in those sports. I miss having a dominant American at the top.

What is one element you would like to see changed about the sports industry?
I think the industry is just too difficult to break into for the young people.