Michelle Berg calls herself the “eclectic marketer,” given all the experiences she has had in her 20-plus years in the sports industry. She has covered everything from media planning to promotions, sponsorship marketing to brand management.
Berg currently is executive vice president at Team Epic and has been with the company for the past 10 years. Her biggest accounts are also the company’s biggest accounts: AT&T and JPMorgan Chase. AT&T signed on with Team Epic in 2001 when it was still known as Cingular Wireless, and Berg has been the lead for the company since day one, working directly on its relationship with the NCAA, Major League Soccer, and both the SEC and ACC in college sports. As for JPMorgan Chase, Berg’s primary charge with that company comes from its $30 million annual deal with Madison Square Garden, announced last year.
— Molly Hogan
WHAT OTHERSARE SAYING
“As a client, you want an agency partner who’s going to deliver on the immediate needs of the business but also challenge you to stretch into new areas. Michelle knows how to achieve that balance. … It’s the right combination of working ‘in’ the business and ‘on building’ the business.”
- Eric Fernandez, MediaLink senior partner; former sports marketing executive at AT&T
