Kathryn Olson has been on the Women’s Sports Foundation’s board of trustees since 2005, but a year and a half ago she became CEO of the nonprofit organization.

“I always felt at some point in my life I would want to work for the nonprofit side and hopefully make a bigger difference in the lives of children and society,” Olson said. That perspective stems from Olson, prior to taking the reins of the foundation, having worked as senior vice president and chief marketing officer for LeapFrog and for Shutterfly, as well as in senior marketing positions for Wm. Wrigley Jr. Co., Nordstrom and Gatorade.

Olson said her goal as CEO of the foundation is “to see that every girl that wants and needs access to physical activity has the opportunity to play.” Programs such as the GoGirlGo! initiative help make that access possible, along with the foundation making travel and training funds available for aspiring athletes.