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Volume 20 No. 42
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Game Changers: Karen Bryant

NEIL ENNS
Bryant’s daughterLindsay, 3 1/2,inspires her momto find the rightwork-life balance.
Karen Bryant
Seattle Storm
President and CEO

As president and CEO of the WNBA’s Seattle Storm, Karen Bryant is oneof the league’s most dynamic executives. She has led the Storm to twoWNBA titles and was instrumental in the team in 2010 securing its marqueejersey sponsorship deal with Microsoft’s Bing search engine. Under Bryant’sleadership, the team has signed a slew of additional new deals that have boostedthe Storm’s sponsorship revenue by 200 percent in the last year. The team had a90 percent season-ticket renewal rate leading into the 2011 season, as well.

Bryant also had a hand earlier this year in the league hiring its new president,Laurel Richie. Bryant met Richie at a local function and immediately referred herto league executives. A few months later, Richie was hired by NBA CommissionerDavid Stern to lead the WNBA. It’s those efforts and instincts that have helpedBryant become regarded as one of the league’s top managers.

— John Lombardo
  • Crowning professional achievement: Tie: Being part of launching women’s professional basketball in Seattle (Seattle Reign of American Basketball League in 1996); two-time WNBA champion (2004 and 2010).
  • Biggest professional disappointment: Pacific Northwest losing the NBA SuperSonics.
  • One attribute I look for when hiring is …: Eagerness to learn and grow.
  • Ten years from now, I hope to be …: The mother of a 13-year-old daughter who still likes me.

WHAT OTHERSARE SAYING

“Karen comes at [her job] withher own love of the sport, and shebrings her own personal as well asprofessional passion to her work, andthat is very evident to everyone whohas worked with her over the years.”

  • Darlene Corkrum, senior vice president, chief marketing officer, Virginia Mason Medical Center, a team partner