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Game Changers

Game Changers: Jeanie Buss

COURTESY OF JEANIE BUSS
Buss, at the Lakers’ 2010 ring ceremony, is well-acquainted with the O’Brien Trophy.
Jeanie Buss
Los Angeles Lakers
EVP, Business Operations

Jeanie Buss, the longtime executive vice president of business operations for the Los Angeles Lakers, had a leading role earlier this year in pulling off one of the biggest local TV deals in sports: the Lakers’ reported 20-year, $3 billion deal with Time Warner. Buss has said one of the things she’s most proud of from the deal is that it’s creating two regional sports networks — one in English and one in Spanish — each of which will have original content. The daughter of Lakers owner Jerry Buss, she has worked for her father’s companies since 1981 and has attended the NBA board of governors meetings as an alternate governor since 1995. She also is a member of the NBA’s labor committee, giving her a key role in the negotiations for the league in the ongoing NBA lockout.

— Liz Mullen
  • What is the best advice you've ever received?: 1) My dad stressed that there is no substitute for education; 2) Tommy Lasorda said never complain about your problems because “half the people don’t care and the other half are happy you have them”; and 3) I met Jane Fonda when I was 18. I weakly shook her hand, and she grabbed it and said, “Give people a strong handshake so they will remember you.”
  • What keeps you awake at night?: Safety of all sports fans when gathering for a live event. No fan should ever be put at risk or danger when they buy a ticket to enjoy a game.
  • Woman in sports business you'd most like to meet: Laila Ali.
  • The biggest challenge I face working in the sports business is : Keeping balance when so much is about winning and losing.
  • One attribute I look for when hiring is …: Integrity; have to be able to trust the people I work with.

WHAT OTHERSARE SAYING

“Her commitment to Lakers fans and to the NBA is second to none. In all of my dealings with her, I found her to be a savvy and creative business partner with a keen focus on innovating to better engage and entertain our viewers.”

  • Melinda Witmer, Time Warner Cable EVP, chief video and content officer

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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