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Volume 20 No. 42

People and Pop Culture

The Arizona Diamondbacks named Josh Rawitch senior vice president of communications. Rawitch was vice president of communications for the Los Angeles Dodgers.

The San Diego Padres hired Sarah Farnsworth as senior vice president of public affairs. Farnsworth was deputy assistant secretary of defense for community and public outreach for the U.S. Department of Defense.

The Atlanta Braves expanded the role of assistant general manager Bruce Manno to oversee the player development department and promoted Ronnie Richardson to director of minor league operations and John Coppolella to director of professional scouting.

The Chicago Cubs hired Julian Green as vice president of communications and community affairs. Green was director of media relations for MillerCoors.

The Utah Jazz hired Rich Sheubrooks as executive director of global and pro scouting. Sheubrooks was director of global scouting for the Charlotte Bobcats.

The Big West Conference named Rob Halvaks deputy commissioner, Jody McRobert senior associate commissioner and senior woman administrator, Erica Monteabaro associate commissioner for compliance and governance, Mike Daniels associate commissioner for championships and marketing, Mike Villamor assistant commissioner for external affairs, Beth Holtermann director of business services, Julie St. Cyr director of communications, Steve Chen director of new media, Chris Hargraves assistant director of championships and Melissa Swaffer assistant director of compliance.


The University of South Carolina Department of Sport and Entertainment Management hired Khalid Ballouli and Todd Koesters as assistant professors and Adonis “Sporty” Jeralds as a clinical instructor.

Kennesaw State University hired Heath Senour as associate athletic director for compliance and Katie Egloff as assistant athletic director for championships and events. Senour was associate director of athletic compliance at the University of Minnesota, and Egloff was an event management assistant at the University of Connecticut.

New Meadowlands Racetrack hired Mike Newlin as general manager, Gerald Wiemann as director of finance and Mona Vaccarella as director of human resources.

The National Hockey League Players’ Association named Don Zavelo general counsel. Zavelo was the deputy regional attorney for the National Labor Relations Board’s New York office.


JP Sports & Entertainment hired Kevin Marsh as senior manager of sales and marketing. Marsh was coach of the men’s and women’s golf programs at Nova Southeastern University.

Multiteam Companies
Maple Leaf Sports and Entertainment promoted Jordan Vader to director of corporate sales for the Toronto Maple Leafs and the Toronto Raptors, Air Canada Centre and Live Nation Canada; Chris Shewfelt to director of corporate partnerships for Toronto FC; Matt Godin to manager of corporate partnership marketing; Bryce Eldridge to sales analyst for corporate partnership sales; and Stephanie Hill and Alexandra Ashton to account executives for corporate partnership marketing.

FIFA hired Walter De Gregorio as director of communications and public affairs.

Sporting Goods and Apparel
Adidas India named Tushar Goculdas brand director.

Sports Commissions and Tourism Boards
The Atlanta Sports Council hired Christina Tedcastle as manager of business development and events.

The WWE promoted Michael Luisi to president of WWE Studios.

The Aspen Skiing Co. named Susan Cross manager for Buttermilk Mountain.

Awards and Boards

Shooting Touch named sports journalist Jackie MacMullen and Oklahoma City Thunder general manager Sam Presti to its board of directors.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

Clinton recognizes Farmers Field plans

AEG was recognized by former President Bill Clinton at the Clinton Global Initiative annual meeting Sept. 20 in New York City for its Commitment to Action to invest $1 billion to build Farmers Field in downtown Los Angeles. AEG is working with partners, including the U.S. Green Building Council and the Natural Resources Defense Council, to ensure that Farmers Field will be the first NFL stadium to be LEED-certified. From left: Steve Bing, founder of Shangri-La Industries; Tim Leiweke, AEG president and CEO; Clinton; and Casey Wasserman, Wasserman Media Group chairman and CEO.

A nod to Northwestern

Learfield Sports President and CEO Greg Brown (left), with Northwestern AD Jim Phillips (right), congratulates Northwestern Sports Properties’ Amy Potter and Ryan Connors on Sept. 14 on their recent success. Northwestern was added to Learfield Sports’ stable of collegiate properties in March, the company’s seventh Big Ten Conference member.

Sunny day at FedEx Field

Donning their shades in front of the 30-foot-high Solar Man at FedEx Field are (from left) Fox Sports’ James Brown; Prince George’s County, Md., executive Rushern Baker III; NRG Energy CEO David Crane; and Washington Redskins owner Daniel Snyder. They marked the opening of NRG’s 8,000-panel solar array designed by DLR Group, of which Solar Man is a part, on Sept. 15. The system is to supply all of the stadium’s power needs on non-game days and 20 percent on game days.

Crescent City kickoff

At the newly remodeled Louisiana Superdome for the Saints’ first regular-season game Sept. 18 (from left): New Orleans Mayor Mitch Landrieu, New Orleans Jazz and Heritage Festival producer Quint Davis and Doug Thornton, SMG senior VP of stadiums and arenas.

Cooking something up with DRIVE4COPD

At the NASCAR Evening Series with chef Marcus Samuelsson, presented by DRIVE4COPD, on Sept. 17 at C-House in Chicago (from left): Tom Croce, senior associate director of patient advocacy and professional relations, Boehringer-Ingelheim Pharmaceuticals; Emily Baier, Boehringer-Ingelheim associate director of public relations; Samuelsson; Kathleen Dowd, Boehringer-Ingelheim VP of respiratory marketing; Steve Phelps, NASCAR SVP and CMO; Norris Scott, NASCAR VP of partnership marketing and business solutions; John Walsh, COPD Foundation president; and Chris Connolly, Boehringer-Ingelheim brand manager.

A’s owners at ‘Moneyball’ premiere

Oakland A’s owners Lew Wolff and John Fisher, and Chicago White Sox executive Dennis Gilbert attend the pre-party for the “Moneyball” premiere Sept. 19 in Oakland. The premiere benefited Children’s Hospital & Research Center Oakland and Stand Up to Cancer through the Oakland A’s Community Fund.

This golf fivesome plays for mentoring

At the Friar’s Head golf course in Baiting Hollow, N.Y., on Sept. 19 at the inaugural MENTOR’s Champions Golf Challenge to benefit MENTOR: The National Mentoring Partnership (from left): Ken Bouyer, Americas director of inclusiveness recruiting, Ernst & Young; NFL hall of famer Jim Brown; NBA hall of famer Bill Russell, a founding member of the group’s board of directors; co-founder Geoff Boisi, chairman and CEO of Roundtable Investment Partners; and Stuart Layne, founder and president at Seven 2 Sports Marketing. Ernst & Young and Roundtable Investment Partners sponsored the event.

Honor for Granath

ESPN Chairman Emeritus Herb Granath (left) receives the International Radio and Television Society Gold Medal Award from Hearst Corp. Vice Chairman and CEO Frank Bennack Jr. The 52nd annual award for lifetime achievement in the media business was presented at the IRTS annual gala in New York City on Sept. 19.

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.



What I Like …

A person: David O’Connor of CAA.

An influential person in my career: Tim Leiweke.

A timeless idea: The customer always comes first.

A business deal: The naming-rights deal for Farmers Field before ground was broken.

A sports facility: The Olympic ski facility ­— Utah Olympic Park — in Park City, Utah.

A strategy: The vision of downtown Los Angeles.

A hire: John Collins as NHL chief operating officer.

A brand: Four Seasons.

President of business operations,
Los Angeles Kings

Where I'm from: Originally Montreal; now living in Los Angeles.

Where I Went to School: Montreal’s Henri-Bourassa High School.

My First Job: Worked for my dad in his scrap yard in Quebec.

An innovation: Internet access on airplanes.

A story that bears watching: NBA lockout.

An idea or invention I wish I had thought of: Composite hockey stick.

A fantasy job: Hiking guide in Hawaii.

What I Like About …

My job: Feeling the passion of the people who work around me every day.

■ Sports: It is the greatest form of reality TV.

Sports media: The ability to get instant information.

Sports technology: Skycam, the robotic camera that runs on a cable used for national TV broadcasts.

Competing: I liked it as a player and now, in my role today, I still love the thrill of competition.


The future (or direction) of sports business: The quest to find new, incremental streams of revenue.

What I Would Like To …

Change: Negativity on the whole.

See more of in sports: That the general public could have a better understanding of what a professional athlete goes through on a daily basis.

See more of in sports business: Clubs working together for the good of the league.

See less of in sports: Head injuries.

See less of in sports business: Egos.

Eliminate: Conversations on email — pick up the phone.

What I Don’t Like ...
Pet peeve: People who don’t offer solutions.

In business: Dishonesty.

About sports fans: The potential for “unsportsmanlike conduct” in the stands.


What I Like …

People: Honesty.

That would surprise those who know me: I am a cycling enthusiast.

Above all else: My family.

Heroes: John Wooden, Maurice “Rocket” Richard and Joe Montana.

Players: Wayne Gretzky, Joe Sakic, Steve Yzerman and Rob Blake.

Teams: Kings (obviously) and the New York Yankees.

Cities: Los Angeles, New York and Chicago.

Possession: My 2002 Stanley Cup ring.

Memento: Hand-written letters from Maurice Richard and Phil Esposito.

■ Time of year (because): Winter — it’s time for hockey.

Books: “Many Lives, Many Masters,” “Outliers,” and “Good to Great.”

Magazine: Forbes.

Websites: and

Gadget: iPad.

■ IPad apps: Flipboard, MyFitnessPal.

Chores: Feeding my dogs.

Hobby: Hiking.

Trips: Traveling across the U.S. in a motor home/RV.

Movies: “The Shawshank Redemption,” “Goodfellas,” and the new movie called “The Help.”

■ TV: “The Vampire Diaries” (my son’s show).

Concerts: Damien Rice.

Artists: David Garibaldi and Amedeo Modigliani.

Food: Sushi.

Dessert: Sugar pie (popular in Quebec).

Drink: Venti coffee.

■ Scent: My wife’s perfume — Chanel No. 5.

Vacation spots: Hawaii.

Singer: Jessarae (my son).

Quote: “He who asks is a fool for five minutes, but he who does not ask remains a fool forever.” — Chinese proverb