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Volume 20 No. 42
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Luckman moves to CAA Sports to build agency’s corporate consulting practice

Greg Luckman, CEO of GroupM Entertainment & Sports Partnerships North America, is jumping ship to CAA Sports, a strong indication that the five-year-old sports division of the Hollywood talent agency is making a run at the corporate consulting market.

Luckman helped build GroupM ESP over the past five years into a powerful sports marketing practice within one of the world’s largest media-buying networks. Recent deals include the naming rights deal for Farmers Field and Citi’s U.S. Olympic Committee sponsorship.

“We knew that he was a guy we should target to grow our consulting business,” said CAA Sports co-head Howie Nuchow.

Luckman will leave his current post Aug. 19 and start at CAA in New York after Labor Day. His mission is clear: to create a corporate consulting practice that can rival the sales capabilities of CAA Sports.

“This is about creating and building something,” Luckman said. “That’s sometime I’ve done already and something I look forward to doing again.”

Bryce Townsend, who has worked with Luckman for 13 years at both GroupM and Momentum, will take over as CEO at GroupM ESP NA.