Luckman moves to CAA Sports to build agency’s corporate consulting practice
Greg Luckman, CEO of GroupM Entertainment & Sports Partnerships North America, is jumping ship to CAA Sports, a strong indication that the five-year-old sports division of the Hollywood talent agency is making a run at the corporate consulting market.
“We knew that he was a guy we should target to grow our consulting business,” said CAA Sports co-head Howie Nuchow.
Luckman will leave his current post Aug. 19 and start at CAA in New York after Labor Day. His mission is clear: to create a corporate consulting practice that can rival the sales capabilities of CAA Sports.
“This is about creating and building something,” Luckman said. “That’s sometime I’ve done already and something I look forward to doing again.”
Bryce Townsend, who has worked with Luckman for 13 years at both GroupM and Momentum, will take over as CEO at GroupM ESP NA.