Menu
People and Pop Culture

Luckman moves to CAA Sports to build agency’s corporate consulting practice

Greg Luckman, CEO of GroupM Entertainment & Sports Partnerships North America, is jumping ship to CAA Sports, a strong indication that the five-year-old sports division of the Hollywood talent agency is making a run at the corporate consulting market.

Luckman
Luckman helped build GroupM ESP over the past five years into a powerful sports marketing practice within one of the world’s largest media-buying networks. Recent deals include the naming rights deal for Farmers Field and Citi’s U.S. Olympic Committee sponsorship.

“We knew that he was a guy we should target to grow our consulting business,” said CAA Sports co-head Howie Nuchow.

Luckman will leave his current post Aug. 19 and start at CAA in New York after Labor Day. His mission is clear: to create a corporate consulting practice that can rival the sales capabilities of CAA Sports.

“This is about creating and building something,” Luckman said. “That’s sometime I’ve done already and something I look forward to doing again.”

Bryce Townsend, who has worked with Luckman for 13 years at both GroupM and Momentum, will take over as CEO at GroupM ESP NA.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2011/08/01/People-and-Pop-Culture/Luckman.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2011/08/01/People-and-Pop-Culture/Luckman.aspx

CLOSE