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Volume 21 No. 1

People and Pop Culture

SportsOne named Kira Kvamme account and public relations manager.

Career Sports and Entertainment promoted Adam Zimmerman to president and hired Matt Lorenzo as senior account manager for property consulting, Heather Batchelor as senior designer for creative and Lori Murphy as vice president of user experience, digital.


Fox Networks Group promoted Claudia Teran to executive vice president of business and legal affairs and deputy general counsel and Adam Reiss to senior vice president of corporate transactions and distribution. Fox Cable Networks promoted Anna Tran Reyna to senior vice president of business and legal affairs for digital media and Leanna Einbinder to senior vice president of business and legal affairs.

Univision promoted Randy Falco to chief executive officer.

Learfield Sports named Ryan Huber TV coordinator.

Bleacher Report hired Drew Atherton as chief financial officer. Atherton was chief operating officer and chief financial officer for eNom.

Panoz Motor Sports Group promoted Edward Triolo to senior vice president of integrated marketing communications and hired Scot Elkins as chief operating officer for the International Motor Sports Association and the American Le Mans Series presented by Tequila Patrón.

Jim Downs was named senior director of operations for the 2012 World Choir Games. Downs was project manager for Gameday Management Group.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

From the MLB All-Star Game in Phoenix

(From left) Karl Gentles, executive director of Back to School Clothing Drive; Arizona Diamondbacks center fielder Chris Young; and Bank of America Arizona President Benito Almanza collect school supplies for 10,000 needy students at 120 banking centers as part of Bank of America’s “Give Like an All-Star” program in Phoenix.
The Wharton Sports Business Initiative played host to a “State of the Business of Baseball” discussion July 12 in Phoenix, site of the MLB All-Star Game. Among those on hand were (from left) Nona Lee of the Arizona Diamondbacks, Rick Welts of the Phoenix Suns, Karen Brodkin of Fox Sports, Derrick Heggans of Wharton, Carmin Romanelli of Getty Images and Jason Rowley of the Suns.
MLB Commissioner Bud Selig presented a donation of $1 million to the Foundation for Blind Children from the proceeds of the Gatorade All-Star Workout Day on July 11. Students from the foundation are joined by (from left) Foundation for Blind Children CEO Marc Ashton, Diamondbacks President and CEO Derrick Hall and managing general partner Ken Kendrick, Selig, Foundation for Blind Children student Max Ashton, Diamondbacks radio broadcaster Greg Schulte, and five-time MLB All-Star Luis Gonzalez.

Rory days on Cape Cod

U.S. Open champ Rory McIlroy took part in a private golf event last month at Willowbend Country Club in Mashpee, Mass., on Cape Cod. Golfers joining him on the course included Vijay Singh, Ian Poulter, Anthony Kim, Rocco Mediate and Cristie Kerr. The event was sponsored by Fireman Capital Partners. Pictured here with McIlroy and his U.S. Open trophy is Dan Fireman, managing partner of Fireman Capital Partners.

WNBA Storm gets day at White House …

Members of the Seattle Storm, 2010 WNBA champions, were honored at the White House on June 29. President Barack Obama praised the team for its accomplishments on and off the court and recognized league president Laurel Richie and the WNBA for 15 years of history. Front row (from left): Jenny Boucek, assistant coach; Tanisha Wright; Sue Bird; Karen Bryant, president and CEO; Ginny Gilder, owner; Brian Agler, head coach; Obama; Lisa Brummel, owner; Missy Bequette, director of operations; Richie; and Dawn Trudeau, owner. Back row (from left): Ashley Robinson; Camille Little; Le’Coe Willingham; Swin Cash; Tom Spencer, head trainer; and Nancy Darsch, assistant coach.

… as do the MLS Cup champion Rapids

President Obama welcomed members of the 2010 MLS Cup champion Colorado Rapids to the White House last month. Jeff Plush, Rapids managing director, presented Obama with a team jersey.

Lacrosse on the White House lawn

The White House played host to a day of lacrosse July 11 to promote youth physical fitness. On the South Lawn are (from left) Iroquois Nationals players Brett Bucktooth and Jeremy Thompson, Chief Oren Lyons of the Onondaga Nation, and National Lacrosse League Commissioner George Daniel.

Kenseth visits GMR's 'Ignition'

At a GMR Sports “Ignition Session” at GMR Marketing offices in New Berlin, Wis. (from left): GMR Marketing EVP of client management Greg Busch, Roush Fenway Racing driver Matt Kenseth, host Greg Matzek of WTMJ-AM and Roush Fenway Racing President Steve Newmark.

First lady joins forces with the Nationals

First lady Michelle Obama attended the July 5 Washington Nationals game against the Chicago Cubs to promote her “Joining Forces” initiative in support of military families. She was joined in pregame ceremonies by children from military families, members of the NatPack and Nationals second baseman Danny Espinosa (third from left).

Tribute to troops at Turner Field

Fox Sports South and the Atlanta Braves honored military service members with a Tribute to the Troops celebration at Turner Field and throughout the network’s game telecast July 3. From left: Fox Sports South SVP and GM Jeff Genthner, Gen. Steve Blanton of the Georgia National Guard, Maj. Mark Brown of the Rest and Recuperation program’s Atlanta Personnel Assistance Point, and Derek Schiller, Atlanta Braves EVP of sales and marketing.

Tennis hall of famers welcome newest members

The International Hall of Fame inducted Andre Agassi (center) and Peachy Kellmeyer (right of Agassi) at a ceremony July 9 in Newport, R.I., where they were joined by other hall of famers. From left: Owen Davidson, Vic Seixas, Bud Collins, Agassi, Kellmeyer, Butch Buchholz and Rosie Casals.

The Tradition honors New England athletes

The Sports Museum held the 10th annual The Tradition, its summer event honoring New England athletes, on June 28 on the floor of TD Garden. Honored were (from left) Ty Law, Willie O’Ree, Bobbi Gibb, Larry Bird, Micky Ward and Mike Lowell.

Umbro, Cosmos celebrate Blackout

Umbro and the New York Cosmos showed off their Blackout collection on July 13, the anniversary of the 1977 NYC blackout, at Reed Space and Annex. From left: Dan Alder, Umbro marketing director for North America; Dan Cherry, New York Cosmos executive director of marketing, and Jeff Staple, founder and creative director of Staple Design.

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.

As summer heats up we ask industry executives:
What’s the most memorable summertime job you had during your high school and college years, and why?

Responses edited for clarity and brevity

Kennedy with the Yankees' Phil Rizzuto.
Sam Kennedy
Boston Red Sox

“Working as a summer intern for the New York Yankees in 1993 was by far the most memorable and important summer job I ever had. I loved every minute of it. I spent the entire summer in the ticket office and I learned more from those three months I did from four years of college.”

• • • • • • • •

Chris Wagner

“During college, I was a BBQ chef for Smokey Glen Farm in the Washington, D.C., area, and everything was cooked on charcoal grills. My most memorable moment: I cooked for Vice President Walter Mondale and his group at the Naval Observatory in Washington. While the vice president came to inspect the preparation of the BBQ chicken for his party, I dropped an entire grid of 50 chicken halves at his feet as I was flipping them over. Luckily, there were cameras there, so he pretended it didn’t happen. [I’m] still unsure whether or not he ate the chicken that night. …

I also cooked for Princess Anne of England. Eight hours of cooking a hind quarter of beef for her and her party, only to find out she was a vegetarian at the time.”

• • • • • • • •

Richard Brand
Arent Fox LLP

“[I was] a ‘law clerk’ for a small, five-partner law firm in Georgetown while I was still a Georgetown undergraduate. As an undergraduate student, I was pretty impressed with myself that I was able to get a job as a law clerk — so impressed that I was somehow able to reconcile (or perhaps ignore) the fact that most other law clerks in law firms don’t typically have to wait in long lines at gas stations during the oil crisis to fill up the partners’ gas tanks, nor do they pick up lunch or dry cleaning for the attorneys in the firm, or go to partners’ houses and pick up items from their wives. But the title was LAW CLERK, and I was happy to have it.

“More importantly, being around the law firm 35-40 hours a week gave me a sense of what lawyers did and how they did it, and through this experience I was able to begin figuring out what areas of law I did not like and what areas of law I did not want to do. I have continuously used the process of elimination in my legal career and, in fact, in my drafting and negotiation of documents, I am able to eliminate items and issues better than I am able to create issues. Perhaps that is why I never became a litigator — and I have the glorified ‘go-fer’/law clerk position to thank for it.”

— Compiled by Molly Hogan


VP of communications and broadcasting,
Minnesota Sports & Entertainment

“Brothers: The Hidden History of the Kennedy Years,” by David Talbot
I am so fascinated with the story of Jack Kennedy and Bobby Kennedy working together in the White House in the early ’60s in the Camelot years. Interesting how they worked so well together when so many wanted to see them fail. Jack and Bobby both changed the face of history with many historic moves as the premier leaders of the United States.
“1961*: The Inside Story of the Maris-Mantle Home Run Chase,” by Phil Pepe
I am a huge Roger Maris fan and wanted to find out more about the incredible 1961 New York Yankees season and the roommates’ back-and-forth assault on Babe Ruth’s historic single-season home run record.
“The Power of Who: You Already Know Everyone You Need to Know,” by Bob Beaudine
Bob Beaudine is one of the premier sports and business recruiters in the United States, who always has high energy. The book is a must to help readers effectively build, grow and sustain business and personal relationships.
“Networking Is a Contact Sport: How Staying Connected and Serving Others Will Help You Grow Your Business, Expand Your Influence — or Even Land Your Next Job,” by Joe Sweeney
Joe gives real-life stories on networking in today’s competitive business climate while helping build key contacts and greater opportunities for business and personal success.
“Caddy for Life: The Bruce Edwards Story,” by John Feinstein
John Feinstein is one of the top sportswriters of all time. I read all his sports books as he captures any sports setting so colorfully. “Caddy for Life” is more about the personal relationship between hall of fame PGA golfer Tom Watson and his caddie, Bruce Edwards, who later in life suffered from ALS. Tom and Bruce became best of friends, and the book shows all the incredible moments they shared together.

Senior director of consulting and research, rEvolution

“Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10,” by Marcus Luttrell
After hearing about the heroic efforts of SEAL Team 6
taking down Osama Bin Laden in May, I became even more
intrigued to read the story of SEAL Team 10 and Marcus Luttrell’s personal account of the mission that went horribly wrong in Afghanistan. It’s an amazing story of survival. This book deepened my appreciation for our special forces and our military men and women sacrificing for our country.
“The Help,” by Kathryn Stockett
This novel will be my summer beach or poolside choice of the summer. Several good reviews from my friends indicate this is a story not to miss. I definitely need to read it before the movie version gets released in August.

CEO, Phoenicia Sport & Entertainment

“The Big Short: Inside the Doomsday Machine,” by Michael Lewis
“Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story,” by Peter Guber
“Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped,” by Dean Budnick and Josh Baron
“No Angel: The Secret Life of Bernie Ecclestone,” by Tom Bower


Chief Information Officer,
U.S. Tennis Association

When Larry Bonfante wrote a book about information technology, he chose to focus on the human side. By doing so, “Lessons in IT Transformation” focuses on some things that don’t always come naturally to IT executives, such as relationship management and communicating the value of IT. The book was published in May.
Bonfante, whose team handles all IT-related services supporting the U.S. Open, says he wrote the book after “seeing talented IT executives who have great technical and business skills struggle because they did not have the expertise in human dynamics to drive transformational change.”

What he’s reading:

“Life,” by Keith Richards and James Fox
I am passionate about rock music, and besides the guy is like a dog — he’s crammed enough experiences for seven lives into one lifetime!
“Unleashing the Power of IT: Bringing People, Business, and Technology Together,” by Dan Roberts
Excellent book on leveraging technology to drive business value.
“Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It,” by Marshall Goldsmith
One of my favorite authors. He always brings a fresh and relevant perspective on leadership development.

EVP of content, ESPN
The summer is a time for big books so I intend to finish “The Pale King,” by David Foster Wallace, “The Autobiography of Mark Twain,” and read everything on That should be about a million words, give or take a hundred thousand.

CMO, USA Swimming

“Deane Beman: Golf’s Driving Force,” by Adam Schupak
Our executive director, Chuck Wielgus, bought a copy for every employee at USA Swimming. Looks like a great insight into the PGA Tour with lessons for other sports properties.
“The Baseball Codes: Beanballs, Sign Stealing, and Bench-Clearing Brawls: The Unwritten Rules of America’s Pastime,” by Jason Turbow and Michael Duca
Looks like an interesting angle on the game that doesn’t show up on “SportsCenter” or the box score.
“The Hypnotist,” by Lars Kepler
A total escape from sports.
“Those Guys Have All the Fun: Inside the World of ESPN,” by James Andrew Miller and Tom Shales
Insight into the company and personalities we have all watched for years, and feel like we know.
“Bossypants,” by Tina Fey
What is summer without a little bit of candy?


SVP, Wasserman Media Group
“Onward: How Starbucks Fought for Its Life Without Losing Its Soul,” by Howard Schultz and Joanne Gordon
I’m a Starbucks fan (OK, addict maybe) and look forward to gaining some perspective on staying true to one’s brand while evolving and growing.
“Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation,” by Tim Brown
The sports industry can learn a lot from those who think about consumer experiences the way Tim and his team do.
“One Bullet Away: The Making of a Marine Officer,” by Nathaniel Fick
We recently saw him speak, and his perspective is fascinating and thought-provoking.

EVP/COO, Turner Sports

“Decision Points,”
by George W. Bush
Former President Bush’s memoir. I find it fascinating what happens behind closed doors in business and politics, and this book gives many insights into the thought processes around many decisions.
“Those Guys Have All the Fun: Inside the World of ESPN,” by James Andrew Miller and Tom Shales
I worked at ESPN from 1992 to ’95, and it’s fun to relive many of the stories. The “bulging discs” “SportsCenter” I directed was probably the most I’ve ever laughed. Don’t know how we continued the show!