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Volume 23 No. 38
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The story behind the numbers

What you need to know about the soaring growth of Hispanics and how to reach them
The vice president of corporate marketing for Spanish-language media giant Univision was leading a focus group of young adult viewers in New York this month when she met an intriguing 21-year-old college student. He began by speaking to her in clear, crisp English. When she shifted to Spanish, sh...

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